Businesses are toiling to better their market performance using different digital marketing strategies. For example, on-page SEO is optimizing individual pages on a website to earn better rankings on the SERPs. It also helps with brand reputation and sales for an organization.
On-page SEO uses a primary target keyword for a page to rank better. It improves search result rankings and drives relevant search traffic. On-page SEO depends on off-page and technical SEO to perform better for a website. It will enhance your search result rankings across search engines.
This article will discuss 23 trending On-page SEO checklists for your website to rank better in the market.
Use Google Analytics
Before optimizing individual pages on your website, use Google analytics. You will get to know the users’ perception of your website. Google Analytics is the one-stop solution to analyze your website’s market performance.
You can connect the Google Analytics extension with the Google Search console. It will get you real-time information about your website. In addition, it will help you curate a suitable on-page SEO strategy for your website.
Google Analytics’ helpful features include:
- Site traffic analysis
- Find if your site traffic is fluctuating
- Find the pages that are bringing the most traffic
- Identify sites and search engines that send you relevant traffic
- Analyze average bounce rate and page views
- Analyze average time on site
Find Top Keywords Using Keyword Research
After analyzing your website features on Google analytics, curate a keyword strategy. Keywords play a significant role in the on-site SEO strategy for a website. The simplest of ways to find suitable keywords for your site is to use ‘Google Suggest.
Google Suggest is a feature of google search control that suggests long-tail keywords upon a query. Type your site-relevant keyword on the google search console. Google will tell you several relevant long-tail keywords. Analyze and use those keywords on-site.
Keyword Research is one of the building blocks of SEO. Long-tail keywords are straight from relevant google results. Hence, you can use them to optimize individual pages to rank better on the SERPs.
Curate Page-specific Keywords
On-site SEO uses page-specific keywords to optimize the website. Once you choose a primary target keyword, assign it to a particular page on-site. Minimize keyword cannibalism for your website. Page-specific keywords have a higher impact on the overall ranking of the website.
Curate a list of keywords specific to different pages on-site. Exact keywords on multiple pages on-site will lead to lower rankings on the SERPs. Create an editorial calendar for new page contents. Then you can assign a target keyword for individual pages.
Page-specific keywords will optimize the page to rank higher on the SERPs. It will drive relevant search traffic. It will enhance site engagement.
Use LSI Keywords
Using related keywords boosts on-site SEO for a website. Related keywords are terms and phrases related to primary keywords for your website. They can be long-tail keywords or synonyms of the primary keyword. These associated keywords are called LSI keywords. LSI stands for ‘latent semantic indexing‘ in LSI keywords.
You can easily find LSI keywords by doing a keyword search related to your primary keyword. LSI keywords minimize keyword cannibalization. The use of LSI keywords improves the organic rankings of the site on the SERPs. It attracts relevant potential prospects to the website.
Hence, LSI keywords usage is a real on-site SEO booster for websites.
Create a Content Plan
Create a content plan compatible with your keyword strategy. First, develop a suitable content plan after finalizing a primary keyword. Then, research keyword searches intent and curate your content strategy accordingly.
Decide if a specific keyword is compatible with its designated content page. Decide how long a content piece should be as per its page-specific keyword. Your marketing funnel should accommodate your content plan to drive relevant search traffic to the website.
Your content plan should accommodate at least these three following things:
- Content should match its keyword search intent
- The content should fit in your sales funnel
- Improve your existing content to rank better
First, a proper content plan will improve the rankings on the SERPs.
Write Long and Quality Content
Create relevant and engaging content on your website. Use the skyscraper technique to create great content for your users. Skyscraper techniques yield better content performance for on-site SEO.
Long and quality on-page content drives relevant search traffic. It helps boost the current search result rankings of the website on the SERPs. A more extended range can accommodate better and relevant keywords. The skyscraper technique can yield 59% more organic traffic to the website.
Here is the three-step skyscraper technique to create better on-site content:
- Identify popular content relevant to your industry
- Create something better than the original content
- Promote that recreation for your website.
- Proofread The Content
Most digital marketers neglect the importance of content editing and proofreading. Longer content sure attracts better search traffic, but more explicit content engages them. Content clarity can boost the engagement rate of a website by 68%.
In-depth content on-site boosts local rankings on the SERPs. Once you have written content for a page, proofread it. Try to rectify grammatical errors and other readability issues.
Use Flesch Reading Scale to determine the readability of your contents. Use common terminologies and frequently used words to enhance user correlation. Write the on-site contents for an eighth-grade reading level.
Proofreading your content before publishing is a sure way to boost your on-site SEO.
Write an SEO-friendly URL with the Primary Keyword
Finalize a primary keyword for your page and use it in your website URL. Next, assign a target keyword for each page that you want to be ranked on the SERPs. Search engines will identify the target keywords and categorize the pages accordingly.
Find a target keyword that has the following three attributes:
- Industry-relevant and relatable
- Having a high-search popularity
- Lower search competition
First, write a catchy URL using your target keyword. An URL with a keyword will rank higher than a general URL on the SERPs. Second, it will attract more increased search traffic. Finally, it will improve your on-site user engagement. Hence, it is an efficient way to boost the on-site SEO strategy for a website.
Write Your Content Body in 300 Words
Yes, a long and informative content body engages more users on-site. However, we are in a dynamic society with a limited online attention span. Hence, the first 150 words of content always matter to your readers.
You can add facts and use visual content to support them. Make the first 100 words engaging. The following 100 words should hold your message. The last 100 words should intrigue your customers. So, ask them for their opinions in the previous 100 words.
Write your content in three to four paragraphs. Make use of italic and bold fonts to highlight important terms and phrases. It will allow your users to receive your message correctly.
Delete the Deadweight Pages
Focus on delivering a 100% high-quality site experience to your visitors. Unfortunately, many websites struggle with their on-site SEO due to deadweight pages. So, what are these deadweight pages?
Let us look at some of the examples of deadweight pages:
- Pages with broken links
- Outdated blog post pages
- Duplicate pages
- Archived post pages
- Boilerplate content pages
- Outdated services pages, etc.
These pages slow down your website. They increase site loading time as well as downtime.
Such things lead to lower customer engagement and search traffic for your website. Hence, identify and delete these pages to improve your on-site SEO. Your site will improve its market performance without these deadweight pages on-site.
Original contents attract organic site traffic. Original content boosts on-site SEO for a website. Create industry-relevant original content to promote your brand. It will engage organic users to your website. It will allow your business to expand its reach among potential prospects.
Add original ideas to the existing industry-relevant content on-site. Originality drives an engaging crowd to your website. It will improve the lead conversion rate on-site.
Curate an original plan for individual page optimization on-site. Use original keywords with a high search traffic rate and lower competition. Promote your content using an original description around it. It will boost your organic search result rankings on the SERPs.
Visual contents have higher chances of boosting on-site SEO. Image optimization makes the content more attractive to the readers. It helps search engines categorize the website as a valuable site. Adding relevant images to your content can make it more appealing to your visitors.
Add an image relevant to your target keyword per page. It will enhance content correlation among your site visitors. It will help search engines rank your website higher on the SERPs.
An image will also boost your search traffic.
Digital marketers often implement image optimization to garner necessary public attention to a website. Therefore, adding suitable images will improve both brand recognition and reputation alike.
Add Primary Keyword to The Visual Content
As we have discussed before, the primary keyword will set the popularity tone for your website. Using it in image optimization will show guaranteed results for on-site SEO. You can use a primary keyword to name your image files. You can use LSI keywords to the image titles on pages.
Adding a primary keyword to the graphics and visual content helps boost the rankings of the website. First, it will increase the popularity of the website. Second, it will allow search engines to prioritize your pages while indexing. Finally, it will soar up your current market standings.
Hence, the primary keyword works as one of the building blocks in on-site SEO. It helps in content optimization and image optimization.
External Links and Citations Helps
Every digital marketer knows the value of high-authority sites. High-authority sites have a higher customer engagement rate and higher lead conversion rate. In addition, publishing your content on high-authority sites will get you quality backlinks.
High-authority sites are fast and engaging to the audiences. Guest posting your content on high-authority sites helps. First, it allows you to promote your brand. Second, it can get you the necessary audience attention and search traffic.
Obtaining quality backlinks helps a website get noticed by the search engines. Search engine algorithms play a significant role in ranking a website on the SERPs. Therefore, external links and citations boost on-site SEO. In addition, it helps in increasing the local ranking of a website.
Optimize The Site for Click-Through-Rate
Websites with a higher click-through rate rank higher on the SERPs. Higher CTR represents a better user experience. It also signifies that your website is engaging to your visitors. High-quality content and individual page optimization help boost CTR for a website.
A Higher CTR rate helps on-site SEO. It helps with getting the relevant crowd to the website. It also helps in boosting the lead conversion rate for the website. Higher engagement improves website popularity. Organic crowd drive matters. It leads to getting noticed by the search engine algorithms.
Hence, optimize the pages to get a better click-through rate. Also, optimize the pages that you want to have a higher ranking on the SERPs.
Fix Broken Links
Broken links can hurt on-site SEO. Hence, fix broken links before you lose your current market rankings. Broken links are pages that are inaccessible due to loading failures or connection issues. Broken links on a website increase downtime of a website.
Higher downtime is something every website tries to avoid. Higher downtime leads to lower search traffic. Fixing broken links allows your website to serve a better user experience.
On-site SEO performance depends on how engaging your website is. Broken links categorize your website with other sites with lesser customer engagement. As a result, it will lead to lower rankings on the SERPs. Hence, to obtain better local rankings, fix the broken links.
Structured Data Helps
Structure your on-site and off-site data. A website with structured data is SEO-compatible. Structured data helps search engines navigate through the website better. Easy navigation is a sign of a better user experience. It will lead to higher rankings on the SERPs.
Structured data protects the websites from malicious third-party access. It strengthens both the internal and external security of the website. Secure websites are always rank higher than vulnerable websites.
Structured data also helps with the loading speed of your website. It will significantly reduce website downtime. Lower site downtime leads to higher customer engagement. It will add up to your site traffic. Better site traffic leads to a better lead conversion rate on-site. It is a guaranteed boost for on-site SEO.
Meta Title Optimization
Meta description and meta-titles are vital to on-site SEO. Meta descriptions grab the attention of users. So, investing your time and creativity in a catchy meta-description is worth it. An efficient meta-description helps your SEO strategy.
Meta titles are for optimized pages on-site that you want to be ranked by search engines. Use the primary target keyword in the meta-title of your optimized page. It will help search engines index your page on priority.
On-site SEO depends on several external factors to be successful. A creative meta-description is one of those factors. First, it will generate higher search traffic for your website. Second, it will improve search result rankings of the website across search engines.
Make Your Site Mobile-friendly
Nowadays, to start a business, you need an online presence through a website. We are living in the smartphone age. Every internet user now has access to smartphones. Mobile-friendly websites reach more relevant prospects than other websites. It allows the brand to have an edge over its market rivals.
Mobile-friendly sites rank higher than mobile-incompatible websites. Mobile-friendly websites are easy to navigate and engaging for their visitors. It attracts potential prospects to the site. It enhances customer engagement on-site. It improves the lead conversion rate of the website.
Hence, making your website mobile-friendly is an efficient way to boost your on-site SEO. In addition, it will help your site gain impressive rankings on both organic and local SERPs.
Create Search Engine Compatible Content
Search engine algorithms are designed to prioritize comprehensive content on a website. However, your visitors prefer simple contents to navigate through the website. Hence, it is wise to create high-quality and easy-to-scan content on-site. Easy-to-scan content is capable of boosting your on-site SEO.
Use a simple format for your content on each page on-site. Create a structured plan for every page on-site that you want to optimize. Keep the following four points in mind while creating content for your website:
- Use Bullet Points for Important Information
- Break your contents in descriptive subheadings
- Use Bold and Italic formatting to highlight important points
- Use hyperlinks to mention backlinks and references
Use Social Sharing Links
Social media is an essential tool nowadays to promote a brand. Moreover, it is an able platform to promote your product and services for search traffic.
Social media platforms are economical options for many digital marketers who specialize in on-site SEO. In addition, by using Social media, you can get public opinion on site perception.
You can collaborate with social media influencers to get high-quality social sharing links. You can use these links to promote your brand to a larger audience. Platforms such as Facebook and Instagram are now providing features for online businesses to promote their products. These features help gain search traffic and better rankings on the SERPs.
Scrutinize and Improve Your Website
Set goals for your on-site SEO. That is the only way you can improve your current market standings. Next, get your optimized pages reviewed by professional digital marketers. Next, watch how high-authority sites optimize their pages. Finally, incorporate subtle changes to boost your on-site SEO.
Scrutinize your content on-site. Improve the message within. Engage relevant crowds to opine their views on your content. Conduct polls and surveys to identify gaps. Address your issues and improve your content. It will undoubtedly boost your on-site SEO.
On-page SEO can undoubtedly fetch you better search traffic and engagement rate. Merge it with off-site SEO as well as technical SEO. A synergy of these three tactics will show visible results within two to three weeks.
SEO and related digital marketing methods are efficient. They all work to better the market performance of a website. The only thing as a site owner you can do is to improve your way of implementing different digital marketing tactics.
There are many digital marketing strategies one can apply to get faster results. On-page SEO might be a tad bit slow on the results, but it gets you longevity on those improvements.
On-page SEO works to get your website better exposure in the market. The results will take some time to show, but they will. Be patient and implement the strategies mentioned above correctly. Hire a digital marketer. It will help you see the subtle growth in your website rank.
Joseph Schneider is the Director of Marketing at Haitna, who generates best-in-class posts related to search engine optimization, social media marketing, PPC, marketing automation, and more.