With the rise of the e-commerce industry, business owners find themselves constantly looking for ways to improve the way they reach out to their audiences. It’s simply not enough to rely on a single channel for acquiring customers in this day and age. As consumers maximize their use of mobile devices, businesses will need to make their websites accessible, functional, and highly effective in keeping potential customers engaged. Here are some awesome tips to make your website mobile-friendly.
There is no excuse to optimize your website for the sake of mobile users. According to Internet Retailer, 66% of online time is spent on e-commerce transactions. This isn’t surprising since a Time article reports that a person checks their phone a total of 46 times per day. These facts should be more than enough to make your website presentable, engaging, and useful to the customer experience through smartphones or tablets.
How do you create a highly successful website that mobile users will appreciate? Here are a few on how to make your website mobile-friendly:
In Order Make Your Website Mobile-Friendly – Provide Relevant Information
An effective website provides your audience with the information they need to make decisions. In other words, your website’s content can keep your prospects onsite and push them towards purchasing an offer from you. Effective web design and copywriting are integral to your efforts, so make sure to include only content that influences the way your audience perceives your brand.
When it comes to providing the right information, building credibility has to be your main focus. You can add social proof to your brand by mentioning the conferences you attended and its awards. It also helps if you can present reviews and testimonials coming from existing and past clients. Other than your clients’ firsthand experiences, you can also highlight the benefits that your products and services can provide to your audience. Go beyond basic features and help potential clients see the long-term value they get by purchasing a product or signing a contract with you.
Crafting your brand messages might sound easy, but considering the need to make your website palatable to mobile users, you may need expert copywriting services to make these messages sellable through a minimum amount of words. Don’t expect your audience to appreciate your website if you force them to read long blocks of text miniaturized through small screens.
Enhance Your Loading Speeds
In an era where information-sharing happens almost instantaneously, mobile users lack the luxury of time to wait for a web page to load. Speed is everything, and considering that consumers are more than likely to “bounce away” from your website if it takes more than three seconds to load fully, you will need to optimize your loading speed.
There are several things you can do to improve your loading speeds. The most basic is to limit the number of HTTP requests your site makes. A website that’s heavy with content is bound to load slowly. Reducing the number of elements (such as images, graphics, and videos) gives your website less work and, in turn, faster loading speeds!
In some cases, issues with loading speed lie within the turf of the hosting service you have. Consider running your website on a stable server that allows you some measure of control when you are handling front-end and backend optimizations. That way, you won’t have to make compromises between the kind of content you want to give your audience and your website’s stability as it is used on mobile devices.
Use the Right Font Styles
Presentation is crucial to your website’s success, and when it comes to making it useful to mobile users, using the right typeface is crucial in getting your message across. Choosing the right font styles and font sizes make all the difference between turning off clients or pushing them to buy an offer from you.
To achieve this, it’s always important that the font you are using is related closely to your brand’s tone and personality. To be safe, you may want to refer to your brand kit and use the same fonts throughout your website. This is to ensure consistency and, more importantly, make your website cleaner in the eyes of mobile users.
Sure, you will also need to pick the right font sizes so users won’t have to go through the trouble of reading what you have to say. When in doubt, always test and compare different typefaces and sizes. Don’t settle for something just because it’s pretty to look at!
Opt for an eye-catching design
Picking the right typefaces for your website is not all to design a website that mobile users will find helpful. The presentation also involves effective web design, something you cannot attain simply by picking a theme from a preset list. Web design is about making sure that your website is well-equipped to keep your mobile audience glued to your brand. For this, opt for a design that works well with the personality of your brand.
There are meanings to motifs. If you own interior design business, you can opt for a minimalist design evoking a sense of space and creativity. If you are in the business of offering online classes to very young kids, you need a theme that matches the playfulness and simplicity of kindergarten.
Regardless of the theme, you choose for your website; you will need professional web designers and developers that specialize in your industry. For companies like Excite Media, it’s all about choosing a company that integrates brand communication in website-building
Make Your Website Navigable and Intuitive
Then again, choosing a great design for your website is only half the battle. Your website still needs to be functional. It needs to give users a seamless and hassle-free experience, whether using a desktop or a smartphone.
The colors, graphics, and overall appearance of your website can only do so much to impress your audience. Making it easier for users to convert into paying customers has to be your most important goal. For this, your website should allow users to navigate from one page to another.
Through smartphones, you can list all your main pages in a drop-down menu. It’s also crucial to make sure if the links to these pages function properly. You may also want to be consistent when it comes to naming your pages. Aside from these factors, your website has to be intuitive in the sense that users can easily find what they are looking for. As an added feature, your website should easily adapt to mobile and desktop platforms.
At any rate, making your website navigable and intuitive boils down to simple yet impactful web design. Less is more in the world of e-commerce, so make this the main principle behind building a website on WordPress or other content management systems.
Track Your Website’s Performance
Building a website doesn’t end on the launch date. It’s a recurring process of evaluating performance and making critical improvements to certain components. You can’t always expect your website to provide a consistent customer experience. Desktop users may find no problem with your website, but what about mobile users?
Tracking your website’s performance using the right analytics tools is integral to your mobile outreach efforts’ success. So, if you see more mobile users bouncing away from your website than desktop users, then you might as well go back to the drawing board and determine what needs to be done to improve your website’s mobile-friendliness.
More people are spending time browsing the web through their mobile phones and tablets. Don’t miss out on the opportunity to grow your business, especially in this time when handheld devices are becoming more influential than they have ever been.