Today, a profitable business needs more than a sleek and well-designed website. Due to the ubiquity of mobile devices, consumers are used to having their needs satisfied on the go. Banking, shopping, and even work can be done through an app. Any entrepreneur with online-based operations should consider adding a mobile dimension to their offerings.
An efficient WordPress site can be paired with an app for enhanced accessibility and reach. Today, mobile optimization is not always enough. Customers expect a fully functional app that delivers impressive speed and convenience. A reputable custom software development company can produce an application at a reasonable price. Here is what the process will look like.
We can’t cover everything throughout this article. Therefore we recommend reading Altar.io’s article on 10+ Reasons Why Outsourcing Software Development Fails.
1. Research Your Industry
Preparation is key to success, so do your homework. Begin by identifying your current target audience and its needs. How likely are these visitors to use an app? What demographics do they belong to? These are just some questions that should be answered at this stage, and the research should be taken seriously.
Base your strategy on crystal clear goals. The more detailed your resulting description — the better. Structure the information, so it is easier to see how to meet your audience’s needs through an app. The stage may seem tedious, but it is crucial for success. Otherwise, the course you take may lead you astray. Here are a few more aspects to consider:
- typical behavioral patterns
- factors that motivate them to buy
- app features they would value the most
Consumer behavior is analyzed by psychologists and behavioral economists. Over the past decade, this field has been thoroughly researched, so there is a wealth of studies to help you. Modern technologies are constantly developing, giving specialists more food for thought and material for analysis.
Every artistic masterpiece starts from a draft. Wireframing is when professionals create a rough sketch expressing the general vision of the project. Basically, it is a frame of user interface that includes key features and suggested content. You can see how the functions are arranged. At this stage, potential usability issues are easily detectable. This is the first rough outline of your system.
Successful development requires incessant monitoring and testing. This evaluation phase usually involves a series of brainstorming sessions. Even the most sophisticated design means nothing if the back end systems fail. An app that keeps crashing is a major deterrent. Users will simply uninstall your product before you make any necessary improvements.
At the assessment stage, innovative ideas are generated, some features are ruled out while others are added. This is the essence of brainstorming: ideas flow freely, and they are scrutinized at the end of the session.
No project can be launched without a prototype. In this regard, software development is no different from manufacturing. Here, this takes the shape of preliminary wireframes. This allows checking the touch experience before going further. After all, the success of any app is based on its responsiveness to the human touch. Speed is essential.
Visual appeal is vital. The design stage is when coding is commenced. The phase lasts from a few hours to a few days, based on your project and manpower. This multifaceted process includes mandatory review phases to guarantee quality. Both UX and UI designers are actively involved. While the former checks how design elements interact, the latter is responsible for the appearance and feel of the final product.
This is another complex stage. Here, the objective is to check functionality and clarify the scope of remaining work. Specialists fix any bugs detected, and conduct trials.
Testing must be started early and performed repeatedly. This limits overall expenses that may ballon if bugs are left unfixed. Attention is shifted to the following criteria:
Are all the features working smoothly? Today, a single bug is all it takes for the user to get frustrated. Top brands provide software that ensures a pleasant user experience. It is enjoyable and efficient, which motivates customers to keep the apps on their devices. Navigation hurdles are frustrating and detrimental to the project’s success. Make sure the software is truly valuable, and its characteristics do not impede effortless use.
Apps are created for certain operating systems. They must be tailored to the environment, and work smoothly. To maximize your reach, include both Android and iOS — of course, if you have a sufficient budget.
Is sensitive data at risk? It is imperative to safeguard personal information shared through the app. Today, when cybercrime is rampant, protection is paramount. Apps that leak user data are infamous, and they can tarnish providers’ reputation for many years. Therefore, do not make the mistake of overlooking security issues. Ensure all the sensitive data is encrypted and cannot be accessed by third parties.
Are the design and layout attractive? Is navigation effortless? Users do not appreciate features that are never used. Make sure all the buttons and options bring benefits. Get rid of any features that look redundant. Sometimes, less is more.
In the realm of mobile technologies, requirements for performance testing are rigid. For example, during the process known as load testing, developers will see if the app can cope with increased numbers of concurrent users. How many simultaneous visitors can the system handle before failure? All of these nuances translate into long-term dependability, which is part of the appeal.
The general performance of the software is scrutinized from all angles. Users will stick with your app if it delivers the right content, and provides a powerful and user-friendly environment that withstands stress. Performance is measured based on a set of special metrics.
Total availability shows if the app can be easily accessed over a long-term period. Time to First Byte reveals how responsive it is — how quickly it loads and reacts to first actions. There are many other essential criteria analyzed at this stage.
That’s it! The app is now ready for release in the target app market. Advertise it on your website, and attract more attention through promotions channels. Now, you have a sleek combination of desktop and mobile functionality.
App libraries feature millions of apps, so make sure your product stands out. It must be pleasing to the eye and deliver real benefits. This explains the need for such complex multi-level development. Who needs a beautiful app that crashes every five minutes?
Choose a Provider Wisely
App development is a multistage process with many subtleties. It is essential to find a reliable firm for guaranteed results. Well-established companies have extensive portfolios with hundreds or even thousands of completed projects. Take your time to compare the rates and expertise. Have a look at the apps they have made. Remember that a poorly crafted piece of software will be counterproductive, driving users away from you.
Overall, a website combined with a quick and convenient app makes a powerful duo. It will expand your reach and attract more visitors. Revenue will be boosted as traffic increases, and more people learn about your company’s existence. Today, when everything is managed on the go, mobile accessibility is key for long-term profits and recognition.