Best Free SEO Optimized WordPress Themes 2023!

SEO (Search Engine Optimization) is one of the most important factors of having a successful website nowadays, primarily if your website benefits from search traffic. A search engine optimized website built from scratch requires a big budget, which most entrepreneurs, bloggers, and online shops don’t have. Luckily WordPress has grown into being the most used content management system (CMS) globally; in fact, more than 30% of all websites run on it. The high demand for quality WordPress themes has increased tremendously, so has the amount of free & premium themes published every day.

Everyone can create and release a WordPress theme, which makes it impossible to differentiate the good from the bad, luckily we have done that for you. We have spent more than 38 hours testing various free WordPress themes. Below is a list of the best ones we’ve found – we have tested a total of 318 free WordPress themes.

Editors Pick – Best overall themes

Astra

Astra is a very popular free theme; it’s a fact in one of the WordPress themes with the fastest-growing user base. The design is excellent and works exceptionally well for e-commerce WordPress websites. The code is lightweight, SEO optimized, and the design is fully responsive.

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Minimalist NewsPaper

If you are just about to build your own blog, magazine, or anything else writer-related, then Minimalist Newspaper theme is worth a try. The theme works with most schema mock-ups (json, etc) which allow you to have reviews or any other types of affiliate content. This theme is fully SEO optimized as well and we have made sure to put plenty of space for ads. These ads can be placed anywhere you like. AdSense is fully compatible with this theme, so you can get started earning money on ads. No matter what content you have in mind for your new blog or anything alike, this theme is definitely for you.

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Superb eCommerce

Superb eCommerce is a new theme for your WordPress website which is deeply integrated into WooCommerce and Easy Digital Downloads. This theme is ideal to use for your new online shop. This theme is compatible with every block, page builder, and widget available on the market. Superb eCommerce is equipped with nice and neat blog layout, which enables you to quickly get started with a blog on your new website. Nevertheless, this theme is great for using all kinds of plugins and fully SEO optimized, ready to compete with your competitors. With this theme, you get a fast page speed, clean code, and fully GDPR compliant.

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Minimalist Writer

This theme is essential for you who wants to create a blog or a newspaper. It has a beautiful minimalistic design that really gets the job done. This theme is SEO optimized which means that you will get a fast and efficient theme that boosts your overall page speed. Minimalist Writer is loaded with features and advertisement opportunities that allow you to earn money on various ads on your website. The theme is super easy to install and use. The interface is clean and user-friendly which means that you don’t need to worry about the technicalities that allow you to get started creating content. Using the Minimalist Writer allows you to rank anywhere on the internet.

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Divi PREMIUM THEME

This is the only paid WordPress theme we will be mentioning. Divi is a unique WordPress theme; it’s both a page builder & theme. It currently has more than 800.000 active users, saying something about its complexity and quality. It comes fully translated to 25+ languages & 500+ customization options. Divi is one of our favorite premium themes due to its features and possibilities.

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Best Free Search Engine Optimized Business Themes

Gutenshop

Gutenshop is a next-generation Gutenberg webshop theme. You can build any design you can imagine using only the WordPress 5.0 editor: Gutenberg. The entire theme is based around it, so it’s, of course, 100% compatible with it and uses every inch of the new editor to give you the flexibility to create your dream shop. The theme uses no external code libraries & page builders, which makes the theme blazing fast. In addition, Gutenshop is fully SEO optimized and responsive.

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Neve

Neve is a multipurpose WordPress theme built with the user in mind. It is one of the fastest themes and comes with support for SEO and mobile. If you want to customize your pages with drag-and-drop, it lets you do that via Elementor or Beaver Builder. Check out its collection of free starter sites for business, WooCommerce, blogging, portfolio, travel, agency, and a lot more.

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Bloggist

Bloggist is a minimal and search engine optimized (SEO) responsive blog theme. It’s easy to set up & looks exactly like the screenshot when you install it. The code & design is excellent, and so is the page speed – we recommend this theme for people looking for a clean blog design, especially beginners, since it’s straightforward to set up.

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Hestia

Hestia Lite is a prevalent WordPress theme created by ThemeIsle. The design is an excellent fit for most business and online shopping websites. The theme is fully responsive and has a great loading time. It’s, of course, thoroughly search engine optimized and supports most page builders, so you can create most designs.

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Elegant Pink

Elegant Pink is a feminine WordPress theme designed with clean and SEO-optimized codes to rank your site higher on search engines. This theme ensures that your website loads quickly, even on slow internet, as it comes optimized for speed. You get a unique Pinterest-styled layout with this elegant theme that ensures your website stands out from the crowd. Elegant Pink is fully responsive and mobile-friendly so that you get a smooth performance across all devices. Additionally, the theme comes translation-ready so that you can translate it to your preferred language.  

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Gutenix

Pay your attention to the brand new Gutenix free WordPress theme. It was made to expand the possibilities of such popular page builders as Gutenberg, Elementor, and Brizy. This possibility allows you to work on various projects. Furthermore, Gutenix’s theme is Retina and WPML ready, making it perfect for gaining an audience worldwide. What is more, reaching the top ranking in any search engine is no more a problem, as the Gutenix theme is completely SEO-optimized.   

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Best Free SEO Optimized WordPress Blog Themes

Writers Blogily

Writers Blogily is a free responsive, search engine optimized WordPress theme made for blogs and news websites. It’s fully responsive and comes with many widget areas where you can place advertisements. Writers Blogily is an excellent choice for most affiliate blogs and websites.

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Nisarg

Nisarg is what many people would call “Old but gold.” It’s an ancient, popular free WordPress theme made by Falguni. Although it’s his only theme, he still keeps it up to date and SEO optimized. The code is excellent; it’s lightweight and easy to read – the theme is fully responsive and comes with significant customization.

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Minimalistblogger

Minimalistblogger is pretty self-explanatory. It’s a blog theme with a stunning & minimalistic design. It comes with nine widget areas where you can put advertisements or other stuff. It’s fast, responsive, and thoroughly search engine optimized. A great thing about this theme is that it’s beautiful, out of the box, and easy to set up.

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Best Free Search Engine Optimized WordPress Newspaper & Magazine Themes

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Lighthouse

Lighthouse is a free theme created for websites that rely on great SEO. Speed tests show a 350 milliseconds load time, which is very impressive. It comes with more than 60 settings, SEO plugins, and full on-page SEO. In addition, the theme has four widget areas which make it easy to insert advertisements such as AdSense.

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Griddist

Griddist is a uniquely responsive and lightweight theme; it’s a great theme if loading time and search engine optimization mean a lot to you. The theme is fully SEO optimized & crawlable for search engines. The design is a masonry blog grid style; even though you have many articles, it still looks beautiful.

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Allegiant

Allegiant is a free WordPress theme mainly created for business websites, but it also works excellent as a magazine or newspaper theme. The theme has Gutenberg blocks, slideshow, portfolio, team members, and other great stuff if you want to take your website to the next level. It’s entirely SEO optimized, loads fast, and works with all popular plugins.

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Newspaperly

newspaperly is a free & great-looking newspaper and magazine WordPress theme. It’s lightweight, SEO optimized, and responsive, so it looks incredible on all devices. It has a lot of widget areas where you can put your advertisement or information. It has decent customization and is recommended for most magazine or newspaper websites.

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Best Free SEO Optimized WordPress Webshop & E-Commerce Themes

OceanWP

OceanWP is a feature prosperous WordPress business and shop theme. It is one of the best-rated WordPress themes on WordPress.org. It’s lightweight and has excellent written code; it is, of course, fully SEO optimized. In addition, the theme is free and fully responsive.

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Best Free Search Engine Optimized WordPress Photography Themes

PhotoBloster

PhotoBlogster has a unique, primarily image-based design. The theme is created for websites that require excellent SEO, which means it’s fully searching engine optimized. It has a significant amount of customization for a free theme and is, of course, fully responsive. PhotoBlogster is an excellent pick for all image-based blogs.

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One Pageily

One Pageily is a free SEO-optimized WordPress theme made for business & landing pages. The theme is simple and comes with many features and widget areas. Its load time is quick, and the design looks great. The best part about this theme is that it looks beautiful out of the box.

Safe SEO Friendly & SEO Optimized WordPress Themes

There are hundreds of thousands of WordPress themes that advertise SEO-friendly, page speed optimized, responsive, and much more. The brutal truth is that very few of them are, anyone can say their themes are SEO optimized & SEO friendly, but only people who are specialized in it will know if it is true or not. Our finest job as theme creators and WordPress knowledge sharers is to go through the themes, line by line of code, and check if they are or not. Any theme you’ve seen on the list above has been gone through carefully.

Where To Download Free Search Engine Optimized WordPress Themes

We have tested themes from WordPress.org, Creative Market, and many other theme directories; we have tested more than 300 themes to create the different theme recommendation lists we have on our website. Of course, you can go to their sites to view more than 10.000 themes, but it’s hard to get a decent overview of which is good and which isn’t.

Responsive, Customizable & Beginner Friendly SEO Optimized WordPress Themes

It’s 2022; let’s be honest, if your website isn’t responsive, you won’t rank well on Google or have a good shot at getting your business started – we are fully aware of that; it’s one of the most important SEO factors these days, Google is mobile-first now, which means they rank your website, depends on how good it works on mobile. Another critical factor we have been looking at is how beginner-friendly vs. customizable they are. Most themes with lots of features are not beginner-friendly; in fact, most of them are almost impossible to set up for someone who’s not a developer. Every theme recommended in this list is very customizable, beginner-friendly, and, of course, fully responsive.