Mailchimp used to be the leader in email marketing automation, but a growing number of companies are offering more robust features and a better value. While Mailchimp offers enough tools for many organizations, it’s no longer the clear choice for marketing automation.
In this article, we’ll look at six of the best Mailchimp alternatives to consider in 2020 and beyond. Keep in mind that there’s no “best” option—the right email marketing tool for you depends on a variety of factors including the size of your business and your marketing goals.
Mailchimp is known to be a very popular choice for email marketing beginners. Of course, it is used by many big companies. Mailchimp has a great user-interface, it’s intuitive and easy to use. However, Mailchimp lacks some features that other tools could offer. Such as advanced segmentation and automation features that you will need when your business grows.
Omnisend is one of the best alternatives to Mailchimp. Omnisend offers advanced email marketing features to create personalised and segmented campaigns based on your customers data and they purchase behavior. An easy to use drag-and-drop visual composer allows you to customize your emails, an array of pre-built templates will save you tons of time. Email capture options like landing pages, pop ups, and lead generation forms will help you to build your own email list.
While Omnisend includes many features for email marketing, the platform is designed from the ground up for omnichannel campaigns. Omnichannel marketing is all about building a cohesive customer experience across a variety of channels, and Omnisend can help you develop highly complex campaigns. You can add more channels into one automated workflow like SMS, push notifications and more.
Omnisend’s free plan supports up to 15,000 emails per month along with signup forms, boxes, pop ups, and reports. For $16 per month, Standard adds SMS and email automation, audience segmentation and 24/7 support over email or live chat.
Pro costs $99 per month and introduces push notifications, Facebook Custom Audiences, Google Customer Match, and advanced reports plus priority customer support. You can also contact Omnisend directly if you’re interested in an Enterprise plan with custom pricing depending on your needs.
#2. Constant Contact
Constant Contact is another great option for digital marketing, with support for email as well as other channels like Facebook, Instagram, and Google. With Constant Contact, customizing email templates is as easy as dragging and dropping.
The service also offers direct integration with several ecommerce platforms including Shopify, WooCommerce, BigCommerce, Volusion, and 3dcart. It’s the perfect way for ecommerce vendors and small businesses to upgrade their email marketing practices.
Of course, Mailchimp also provides some features that aren’t available with Constant Contact, and it may be a better option for some use cases. Read our comparison article if you’re interested in more information about how Constant Contact compares to Mailchimp.
Constant Contact offers two plans: Email, which starts at $20 per month, and Email Plus, starting at $45. Email Plus adds features like welcome and behavioral series, subject line A/B testing, and customizable pop-ups. Individual pricing is based on the size of your contact list.
GetResponse comes with many of the same features that are available with Constant Contact, with an added emphasis on webinars. You can use GetResponse to develop automation templates, landing pages, Facebook ads, autoresponders, and more with comprehensive tools for audience segmentation and email timing.
Like Constant Contact, GetResponse adjusts pricing depending on how many subscribers you have. Starting at $15 per month for up to 1,000 contacts, Basic users are limited to email marketing, landing pages, autoresponders, and Facebook ads.
You can upgrade to Plus for as little as $49 per month. Plus subscribers gain access to an automation builder with five workflows, contact scoring and tagging, up to five sales funnels, and webinars with up to 100 attendees.
Professional, starting at $99 per month, removes or increases many of these limits while introducing support for paid webinars. There’s also a customizable Enterprise subscription for businesses with more than 100,000 contacts.
SendinBlue is one of the top marketing tools for businesses that want to invest in email, SMS, and Facebook marketing. Similar to some other marketing platforms, SendinBlue has a free plan for small-scale marketers who only need support for email and SMS campaigns.
The Lite plan costs $25 per month and raises the email limit from 300 per day to 40,000 per month. At $39, Essential adds A/B testing and advanced statistics while removing the logo from your marketing emails. Essential users can also send up to 60,000 monthly emails.
Premium is a scalable subscription with pricing dependent on your email volume. Subscribers get even more features, including the ability to add seamless live chat support to your website. Large businesses should reach out to SendinBlue for an Enterprise quote.
In contrast to some digital marketing tools, ConvertKit focuses primarily on email. That said, it also provides additional features to help you automate email campaigns, generate more subscriptions to your newsletter, and integrate the app with other productivity tools.
The ConvertKit free plan supports up to 500 subscribers, and it’s a great choice for growing businesses. Complete starts at $29 per month depending on the size of your list. It also adds premium customer support, over 90 direct integrations along with an API, and deep reporting tools among other features.
Automation is crucial for contemporary digital marketing campaigns, and the solution you use can have a major effect on your strategies and results. These are just a handful of Mailchimp alternatives to keep in mind for your business.
Klaviyo is a powerful digital marketing tool that targets ecommerce vendors and other online businesses. It’s easy to integrate Klaviyo with a variety of ecommerce platforms including Shopify, Shopify Plus, Magento, and BigCommerce. An API is also available in case your service isn’t supported.
Furthermore, Klaviyo subscribers gain access to thorough audience segmentation features. These tools enable you to quickly target and analyze specific audience groups. You can also use Klaviyo to track user behavior on your site for even more segmentation opportunities.
Klaviyo subscriptions are available for email, SMS, or both. Pricing depends on the size of your email list and/or your monthly SMS volume. At 5,000 email contacts and 2,500 monthly messages, for example, Klaviyo would cost $271.50 per month. You can always upgrade your plan if you need to add subscribers or increase your monthly SMS limit.
Mailchimp is still a popular choice for businesses of all sizes, but marketers have more options than ever when it comes to marketing automation software. Each of these tools can help you develop more sophisticated campaigns and improve your digital marketing results.
You should evaluate what are the main features that you will use. Will you be focusing mainly to send email campaigns for all youR email subscribers or will be focusing on more advanced and segmented email campaigns to increase your sales. Select a couple of platforms that you like and don’t forget to read real customers reviews about these platforms. Then you will make a good decision for your business growth.