Top 10 Best WordPress Affiliate Programs 2020

If you own an affiliate blog, then you’ll know by now that there are literally thousands of affiliate programs you can join. Sadly most affiliate programs have an extremely low conversion rate. It’s not uncommon for an affiliate program to have below 1% conversion rate. In this list we’ll only be showing affiliate programs that have more than 2.5% conversion rate overall. 

We’ll be listing affiliate programs for everything WordPress related such as plugins, themes and hosting. Anyways, let’s skip the small talk and get to it!

The Best WordPress Theme Affiliate Programs

There’s a bunch of WordPress theme affiliate programs to choose from. We’ll be looking at those we experience have the highest conversion rate. A popular way to market these kinds of products is by having a “best of” list. For example “Best WordPress themes for bloggers”.

Superbthemes WordPress Theme Affiliate Program

1. SuperbThemes Affiliate Program

This is our own affiliate program as you have probably noticed. We create SEO optimized, fast & responsive themes for bloggers and affiliates. We have over 35 themes and a bunch of plugins made for affiliates, bloggers & others who care about great search engine optimization. We have plugins such as Reveal Buttons for coupon codes, social share buttons & SEO optimized tables. 

  • Commission: 40%-60%
  • Product prices: $29-$199
  • Payment threshold: $50
  • Cookie duration: 30 day.

Studiopress WordPress Theme Affiliate Program

2. StudioPress Affiliate Program

StudioPress is best known for their theme Genesis Framework. A few years back WP Engine bought it, so everything happens through their affiliate program on Share A Sale. There is an overwhelming amount of themes based on Genesis Framework. If you’re considering joining some WordPress affiliate programs then StudioPress is a must-have.

  • Affiliate commissions: 35%
  • Product prices: $59.95-$499.95
  • Payment threshold: $100
  • Cookie duration: 60 days

Themeisle WordPress Theme Affiliate Program

3. Themeisle Affiliate Program

If you’re a part of the WordPress community then you know these guys. First they made Zerif, then Hestia and now Neve. Their affiliate program is for everyone, they don’t have too strict rules & they’re nice people. They have hundreds of thousands users you can convert from using their free versions to the premium ones through reviews & much more.

  • Commission: 55%
  • Product prices: $49-$729
  • Payment threshold: $100
  • Cookie duration: 365 days

Elegant Themes WordPress Theme Affiliate Program

4. Elegant Themes Affiliate Program

Everybody knows Divi by Elegant Themes. There are obviously a lot of great keywords you can rank on when it comes to them, but the competition is extreme. When it comes to affiliate programs for WordPress themes then Elegant Themes is the one where you can end up earning the most money. But it’s also the most competitive one, so we don’t recommend spending time on it for new blogs, unless you have a strong website of course.

  • Commission: 50%
  • Product prices: $69-$299
  • Payment threshold: $50
  • Cookie duration: 180 days

The Best WordPress Plugin Affiliate Programs

WordPress plugins is a great way to earn money as an affiliate. The most common ways to market other companies plugins is usually through tutorials or “best of” lists. Two examples could be “Best plugins for writers” or “How to add a contact form for your website” (Basically a tutorial on how to use WP Forms). 

WP Forms WordPress Plugin Affiliate Program

1. WP Forms Affiliate Program

Ever heard of WP Beginner or Isitwp? Well they’re the ones who created WP Forms, to be more exact it’s Syed Balkhi who’s the creator. His team makes very high quality content and plugins. WP Forms has more than 3 million users, so there’s a big potential when it comes to advertising their plugin. As you probably guessed by now, there’s a lot of competition as well, so you need to have a high authority website to rank well. The plugins name is pretty self explanatory, you use it to create any sort of forms, for example contact forms, sign up forms, event forms etc.

  • Commission: 20%
  • Product prices: $39-$299
  • Payment threshold: $50
  • Cookie duration: 45 days

iThemes WordPress Plugin Affiliate Program

2. iThemes Affiliate Program

You’ve probably stumbled on one of iThemes plugins at some point, whether it’s BackupBuddy or iThemes security. Their plugins have millions of users, most of them are free users where you have a good chance to convert them into customers. Their plugins are mostly used for security & maintenance purposes. For example firewall, backup, site migration and overall security.

  • Commission: 25%
  • Product prices: $52-$199
  • Payment threshold: $50
  • Cookie duration: 45 days

optinmonster WordPress Plugin Affiliate Program

3. OptinMonster Affiliate Program

OptinMonster has around a million active users. It was originally made for pop ups only, but now it’s used for all sorts of lead generation. It’s a great plugin for almost every serious website, it can be used to grow a newsletter, convert visitors to customers and much more. It’s a freemium plugin & their cookie duration is quite long, so can make a decent amount of money on turning people into free users and hope that they’ll upgrade later on.

  • Commission: 20%
  • Product prices: $9-$49/month
  • Payment threshold: $50
  • Cookie duration: 45 days

The Best WordPress Hosting Affiliate Programs

Picking the best WordPresshosting affiliate programs was no easy task, there are a lot of high quality ones. Below we’ll be previewing the affiliate programs the highest conversion rates & commissions. We’ll also be talking about the pricing difference of each one, they all have a different target audience.

WP Engine WordPress Hosting Affiliate Program

1. WP Engine Affiliate Program

WP Engine is the best brand to promote, mainly because they’re such a big part of the WordPress environment so everybody knows who they are. They’re used by famous brands such as Unicef, Soundcloud and many others. They offer recurring commissions which are always preferable over a one-time fee. They’re trustworthy and always do payouts on time, using them is a great experience overall.

  • Average Commission: $8.78 
  • Payment threshold: $50
  • Cookie duration: 180 days

Namecheap WordPress Hosting Affiliate Program

2. Namecheap Affiliate Program

Picking Namecheap is an easy choice, mainly because when advertising hosting providers then you’ll want a great diversity in the pricing so there’s something for everyone. Namecheap is super cheap, you can literally get hosting + domain for a year for around $20, you won’t find that anywhere else. The support & server quality goes hand-in-hand with the pricing sadly, but there is a big target audience for cheap hosting, for example for people who’s running a small personal website.

  • Average Commission: $4.23
  • Payment threshold: $50
  • Cookie duration: 30 days

Dreamhost WordPress Hosting Affiliate Program

3. Dreamhost Affiliate Program

As mentioned above, we appreciate having a diverse list so there’s hosting for everyone. WP Engine is quite expensive, Namecheap is cheap and Dreamhost is somewhere in the middle. And well, even though commission shouldn’t be what you look at primarily, then you cannot ignore Dreamhosts, with a flat commission from $50-$250 it has huge potential for every lead you generate.

  • Commission: $50-$250
  • Payment threshold: $50
  • Cookie duration: 30 days

The Best WordPress Service & Misc Affiliate Programs

WordPress is complicated, especially for new users. There are a lot of maintenance services as well as other miscellaneous affiliate programs you can join. Advertising them on your website is a great idea for many reasons – especially because there often isn’t a lot of competition. 

WP Buffs Affiliate Program

1. WP Buffs

WP Buff has an awesome affiliate program, especially because they have recurring commissions, that’s one of the main factors you should look at in affiliate programs. Here’s what they write about their own affiliate program: 

Our affiliate program is run through the ShareaSale tracking system. It takes about five minutes to sign up and your profile will be reviewed within 24 hours. Once we approve your affiliate account you will have access to all the tools and analytics in the ShareaSale system. Our team of affiliate experts will always be there to help affiliates in any way we can.

We frequently reachout/receive requests from affiliates to help optimize the use and location of their links on their site to increase conversions. We value our affiliates as part of our team and are always here to help in any way we can. We only accept high quality affiliates so we are happy to create personalized discount codes for any affiliate that requests one. 🙂

  • Commission: 10%
  • Payment threshold: $100
  • Cookie duration: 60 days

Article ideas for WordPress affiliate programs

There’s a bunch of potential content you can write when you’re promoting different WordPress affiliate programs. One of the most profitable & informative ways to promote them is in our opinion lists over the best themes/plugins for different purposes. Here’s a couple of ideas:

  • Best Themes for Bloggers
  • Top 5 Themes for agencies
  • Best plugins for event websites
  • Best WordPress hosting services

The list can be repeated forever with best plugins for business, developers and so on. 

Choosing the best WordPress affiliate programs

What we look at the most when recommending affiliate programs is not necessarily their user base, it’s mainly conversion rate. It doesn’t matter if there are 10 million potential buyers for a plugin if the conversion rate is 0.1%. Sadly it’s around that for lots of affiliate programs, all we recommend have over 2.5% conversion rate.

It’s also important to look at the product you’re recommending, we see lots of people recommend that best hosting/theme/plugin company with the highest CTA. That’s great for you but it sucks for your readers, so we highly recommend you consider ethics as well when doing affiliate business.

WordPress marketplaces affiliate programs

If you’ve ever visited Envato or Templatemonster then you might wonder why we aren’t recommending them. The answer is simple, they’re terrible. We experience a conversion rate lower than 1% on Envato and below 0.5% on Templatemonster for example. It might be because of how their cookies work or simply because they are not good at turning visitors into customers. However that has resulted in us never recommending them anywhere. 

For more information on that please read our brutally honest article on WordPress Themes & Plugin Marketplaces. Our honest thoughts after 6 years

List of the best WordPress affiliate programs

We believe that lists often get cluttered there’s too many options, so we have decreased the list to only being our absolute favourite affiliate programs & we intend to keep it that way. We will be updating the list over time to keep it relevant. Most of the programs we recommend are through Shareasale, that’s our favourite platform and where we have most of our own affiliate programs. It’s nice to have them collected one place, you might also wanna check out CJ and other affiliate program marketplaces. Although, we don’t think they have the same great usability as Shareasale. It might not look too pretty, but it’s a damn good service they provide!

Best affiliate programs for selling WordPress themes, Plugins & Hosting

That’s it folks. That’s our favourite affiliate programs for selling themes, plugins and hosting. We have looked through statistics for 50+ affiliate programs we have been a part of to make this list. If we experience a theme, plugins or hosting company perform better than what we have mentioned in this article, then we’ll try to update it as soon as possible to keep the data accurate.

Please note that commissions, product prices, cookie duration etc. might have changed since this article was written. We’ll of course do our best to keep it updated at all time, but we don’t have the resources to check product prices for all companies every day etc.

Best of luck with your affiliate business!

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