Building a website that works is not easy. There are so many places you can go wrong from the very first second, or shall we say 50 milliseconds. The point is that there’s not a lot of time to impress your visitors, as they don’t seem to have the same level of patience they used to have just a few years ago. So let us give you a few tips on how to create a beautiful UX.
It would be easy to blame the internet users and say that they are too spoiled, but the fact is that the quality of UX design has improved so much across the board in recent years that there’s really no room for imperfections.
So, how do you compete in this ever-evolving market? How do you build a website that runs smoothly, presents your message clearly, and looks great? As overwhelming as the task may sound, there are ways to do it.
We’ve asked a custom web design company from New York for some tips on how to improve a website without breaking the bank. In the paragraphs below, we’ll share their tips with you and help you boost your online presence quickly. Let’s get right to it!
1. Make Sure Your Site Is Responsive
As you probably know, there are more and more people accessing the internet through their mobile phones. This trend has ultimately led Google and other search engines to begin penalizing non-responsive sites by not ranking them as high in the search results.
If, for any reason, you haven’t already updated your website to make it more responsive and entirely mobile-friendly, stop reading this post and get right to that. A responsive design will obviously do wonders for your SEO, but more importantly, it will improve the overall user experience, retaining more visitors in the process.
2. Improve Navigation
Navigation is another UX design element that you can’t afford to ignore. If your website is a maze, people will get frustrated with it very quickly, and unlike a real maze, they will be able to leave the moment they decide to. So, making a site that’s difficult to navigate is never a good idea.
Don’t clutter your navigation bar or menu with unnecessary items, and try to be descriptive but brief in your labels. Also, always keep your most important pages just a click away.
3. Decrease Loading Times
Page load times have a direct correlation with bounce rates. In other words, the longer your website takes to load, the more people are going to leave and never come back. This ties into the point we made earlier about patience levels among internet users today.
Asking one of the reliable digital marketing firms will tell you how vital website speed is for your overall digital marketing goals. So, if your site is performing poorly, get to work on speeding it up.
4. Use Clear Call-to-Action Buttons
Users like to control their actions, but they also like to be guided on their journeys. You might think that having a clearly-laid-out button telling the user exactly what you want them to do is not strictly necessary, but you’d be surprised.
CTA buttons that stand out can significantly boost your conversion rates. To make them stand out, use contrasting colors and actionable words like Learn More, Sign Up, Get Started, Etc.
5. Spread Things Out
An improvement you can make to your website’s UX design right away is adding more negative (white) space. You might be wondering why you’d want to do this. Isn’t the idea of a website to present as much information about your brand as possible to potential customers?
Well, yes, but you also don’t want to overwhelm your users with too much info. Internet users today tend to skim content rather than reading it, so spreading it out makes it much more digestible and increases retention. It also allows you to highlight those CTAs we mentioned in the previous section and make them pop out even more.
6. Use More Images
A picture is worth a thousand words. Whether it is a drawing, a GIF, a video, or a nice photo, it is more likely to draw attention than any piece of text, no matter how interesting.
Try to incorporate as many high-quality visual elements as you can into your website while keeping in mind the principles regarding white space and CTA prominence we discussed earlier. If you’re not willing to hire a photographer or pay a fortune for original photos, there are many websites out there that offer stock photos you can use for free.