If you run a WordPress site, you probably have had the need to inform all your users of something at the same time. Perhaps you have maintenance scheduled and soon it will take the site down for a few hours. Maybe there is a big contest that you are running and you are trying to have as many people register before the deadline. These are all instances where you want to speak to a large number of people all at the same time.
Owners may find it difficult to send out an email blast when they have something they need to get out to the public. It is not feasible to send out something in the mail since that will take too long. The best solution is website notification bars through OptinMonster!
In this tutorial we use OptinMonster, click the button to download it for free.
Notification Bars with OptinMonster
In this image, you can see a notification bar at the top.
Website notifications are just banners that are near the top of the website to inform your users. The banner bar at the top is the perfect way to keep people up to date without them having to search for it. When there is something very important you are trying to convey, a notification bar is just what you need to do it easily.
Why make your users search around for important information? It might take them several minutes to click through links and scroll around so that they can find what they are looking for. When you use notifications it will be one of the first things they see.
When to Use Them
The next question you may be concerned with would be when these should be used. After you learn how to use the notification bars, you need to know the right time to deploy them. There are many different applications. These might include the following:
- A new promo through your company
- A countdown timer for sales
- Adding more users to your email list
- Big changes to the site like new products
- Emergency messages
- Changes to the TOS
All of these would be times that would be perfect to use a banner at the top that will get attention.
Create an Account
At this point, you are probably wondering what the catch is. There is none. OptinMonster has made it very easy to complete a notification bar up at the top. It will mesh well with your WordPress site and you don’t need any coding experience. This process is so simple, it can be done in ten to fifteen minutes.
First, you need to make an account with OptinMonster. Go ahead and login using your username and password. If you don’t have access, you may have to contact the owner of the account if you work at an agency. You will be presented with a page that looks similar to the one below.
Here you can see many different options. It may seem confusing at first with so many different things to look at on screen. Support is near your profile and they will be able to help you further if you have any difficulty with the tutorial. They also have a link at the top called University. This is another great resource that you can utilize that will train you in how to use every facet of OptinMonster. Once you have viewed this and gotten used to the system, go ahead and click on Campaign and then Create New Campaign.
Now that you have a new campaign going, you will see several options such as Popup and Fullscreen. We can utilize those later. You want to click on the option that says Floating Bar. This is the bar we are going to use for your notifications on the website.
Once you go for the Floating Bar, select from one of many templates. That is right. Instead of having to hire a programmer or a designer that will charge upwards of fifty dollars for each hour, you can have things already done for you.
One of the best things is the amount of different templates you can choose from. There are many different color combinations so you can pair these up with whatever color scheme you already have on your site. OptinMonster has given you over 50 different templates you can pick from. This is going to save you a ton of time and money. You won’t need to work with HTML and CSS for hours to get the code perfect. Your website banner alert will already be done for you. Once you have the template that you like, click on it and move on to the next step.
Next, go ahead and experiment with the float settings. You can shift the position of the bar around so that it will capture the most attention. When you place your floating bar, it should stand out and attract eyes. If the bar is positioned in a way that is easy to ignore, it will defeat the purpose of creating the notification. Once you are satisfied with the positioning, we can add the text that will be displayed.
To start editing your text elements, click on the option and you will see the default box.
When you click on the text, you will be able to alter it on the left window. Here you can talk about a new set up and a coming sale that is going to save your customers big. Maybe you want to advertise a new product line that you just launched.
Feel free to change the font and size of your text. OptinMonster has given you many different choices that you can go with so that you can capture the attention of your clients. You will also have options to bold the text or use italics. All of these are great ways to increase visibility.
What Should you Write?
After manipulating the font and size, you have to settle on what the notification will say. We can give you examples of how you can frame your pitch as well as ways that you don’t want to sell to your customers. For instance, would you be attracted to a banner that says “Big Sale Coming Soon!” and it has the word Sale in bold? This will get the attention of customers and will boost your conversions, but could it better?
Don’t be ambiguous with what you are offering! Sure you have a sale that you are running, but what is the percentage? The owner may think even ten percent off everything in the store will constitute a big sale. For others, unless the sale is fifty percent off, they won’t even take a look. Be explicit with what you have to offer. Let customers know the amount they can save so that they are attracted to what you are offering.
On top of this, you should also be specific about the time frame with your notifications. You want to make sure that your users know when the sale is going to start and how long it will go for. This will increase sales and conversions overall and help you reach your revenue goals for the quarter.
Help with Sales
OptinMonster is excellent because they will also help you understand what to write for your banner. OptinMonster recommends that you seek out some tutorials on how to write good copy for the web. Writing a good sales pitch is a totally different skill set that is separate from the ability to put together a nice looking website with notifications up at the top.
OptinMonster reminds users that you want to connect with the people that you are speaking to. Are you using the right language when you write your notifications? If you are in a highly specialized industry, you will want to find a technical writer that understands the terminology and what makes your product different. By hiring writers that understand your advantages in the marketplace, you can depend on them to write headlines that are going to be eye-catching.
On top of writing in a way that will speak to your industry, OptinMonster also recommends using power words. They have a list of over seven hundred power words on their website. These will enhance your message and encourage people to buy your products. Some of these include bargain, frenzy, price break, and sale ends soon. OptinMonster was nice enough to put together all of this content they offer free of charge on their website. This is like a class in digital marketing that they are giving away without any compensation.
Don’t just go with basic announcements that are easily ignored. Instead, go with words that will enhance what you are offering. It is part of the best practices when you are doing web copy for your site. Once you get used to using these power words, they start to become natural for you to use so you won’t have to keep checking your reference page. Your message will become more persuasive and you can use these best practices on other copies that are on your site as well.
This was just a small tutorial on using OptinMonster. Check out their website and they are going to have even more tips and tutorials that will help you get started on increasing your conversions. Continue to check back with Superb Themes on the latest in plugins and reviews.
In this tutorial we use OptinMonster, click the button to download it for free.