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How to Build a Profitable Business from Your WordPress Blog

How to Build a Profitable Business from Your WordPress Blog

Your website has the potential to be a highly profitable business. Here are some ideas on how to build a profitable business from your WordPress blog.

Gone are the days when you needed coding experience to start a website. WordPress’s advent created a platform that made it incredibly easy for almost anyone to create a website. Fast forward to today, and WordPress powers almost a third of the websites on the Internet. 

Content Site

This revolution also brought about something called a content site. This has proven to be a well-established and successful online business model. We’re going to break down why you should be creating a content site and how you can get started. 

What’s also worth noting is that once you have a profitable content site, it becomes a desirable asset. There are buyers out there willing to pay good money to get their hands on a content site. 

How to Start a Content Site

How to Start a Content Site

When you think of a blog, it probably gives you the impression of someone rambling about their thoughts and interests. While this is a perfectly acceptable use of a website, we want to get you thinking about how best to monetize your content. 

A content site is a website that creates a library of content on a particular subject. Sometimes called a niche site or an affiliate site, we call it a content site as a catch-all. If you haven’t already got a domain or a web hosting site, now is the time to go out and get one. Try to stay away from personal branding, making it difficult to sell your website down the line. A great feature for starting a website is that it can be done relatively cheaply; for just $150, you can have everything you need to get started. 

Get As Much Traffic As Possible

With a content site, there’s no need to sell any products, as your main focus is on driving as much traffic to your site as possible. This can be done through search engine optimization, one of the most cost-effective methods for driving traffic. Once you have traffic, it becomes even easier to monetize your content. The site can be monetized through affiliate marketing and display advertising. These two methods that we see time and time again that help websites become profitable business models. 

Choose a Niche

Ideally, before you begin, you’ll want to choose a niche and use a keyword research tool to find ideas for posts that people are searching for in Google. If you can rank highly for these terms, then you’re going to be driving loads of traffic to your site. 

The blog is the primary feature of a content site, so you’ll want to choose a theme that sets up your blog as the main focus and make it as easy to read as possible.

These posts can take the form of informational posts, best guides, and reviews, which are some of the easiest ways to write about products and earn affiliate commissions. 

Display Advertising

Display Advertising

Display advertising is one of the easiest monetization methods you can implement on your blog. 

Google AdSense is the most well-known provider, as the requirements for entry are relatively low. If your website doesn’t contain any illegal or explicit content, it has a good amount of quality content (roughly 20 plus articles). If it isn’t brand new, then it’s highly likely your website will get accepted. 

Once accepted, you will be given a line of code that you’ll need to copy over to your site, and your work is done. Google will find advertisers and even optimize the types of ads your visitors see to improve the results. Money is made on a cost-per-click basis; the more clicked ads on your site, the more money you’re going to be earning. 

How to Maximize Display Advertising Earnings 

The downside of this method is that typically, earnings will be low, especially if you’re not driving much traffic. However, there are a few things that you can do to increase your earnings. 

Improving your SEO game will be the biggest factor in your success with display advertising, but there are a few other tips that you can implement. 

Creating evergreen content in the form of informational posts gives you a better chance of receiving consistent traffic. Product review posts only last as long as the product remains relevant, which is sometimes only a few months. However, informational posts, such as how to’s, have a much longer shelf life. This means that they are more time- and cost-effective to create and can bring you advertising revenue for a longer period of time. The keywords also tend to be less competitive, meaning there’s more chance to rank highly. 


Although Google does some work to optimize the ads themselves, you can make a few tweaks. In your AdSense account, there should be an optimization tab that’s split into opportunities and experiments. 

The opportunities section is filled with recommendations from Google on how you can improve your earnings. These recommendations could be related to the ad settings, the ad placement, or changes to your site, such as optimizing for mobile use. Check back to this section regularly to see if there are any changes you think are worthwhile. 

The experiments section is where Google allows you to run an A/B split test to test different variations of changes and see how they compare. This is a bit more advanced, so we recommend taking some time to learn about how everything works first. Your website’s usability should never be sacrificed; too many ads and people will be put off using your website. 

Google Adsense is a good place for content site owners to start, but there are other advertising platforms out there. Mediavine and AdThrive are two of the biggest, but they require over 20K and 100K site sessions a month, respectively, to be accepted. If you can reach those thresholds, then the payout tends to be higher than Google AdSense. 

Affiliate Marketing

Affiliate Marketing

Affiliate marketing can be a big earner when it comes to content sites. Many retailers have affiliate programs where you’re allowed to promote their products. As an affiliate, you will earn a commission every time someone buys the product through your link. 

Amazon Associates is the most well-known affiliate program, which, as you can guess, allows you to promote products from Amazon. With a plethora of products to choose from, it gives you plenty of products to create a profitable site around. It’s also easy to get into, with the only stipulation being that you have to make three sales within the first three months of applying. 

How to Build a Profitable Business from Your WordPress Blog – Amazon Associates low Rates But Potential

Similar to display advertising, the downside of the Amazon Associates program is that commissions are on the lower side. It’s still perfectly possible to build a content site that makes four or five figures a month in net profit from Amazon Associates; however, you would be limiting yourself if you only stuck to Amazon’s affiliate program.

ShareASale and Commission Junction are two other affiliate networks that include affiliate programs from many retailers. These programs tend to have higher commission rates. It’s a good idea to diversify over these types of private affiliate offers to maximize profits. 

Why You Should Consider Selling Your Website

If you use the method of creating a content site, you can end up with a very profitable business, as we’ve discussed in this post.

We regularly see content sites on our marketplace earn a few hundred dollars a month to upwards of five figures a month net profit. 

Getting to this level of profitability means you now have a sellable asset on your hands. It could be worth a considerable amount of money, and buyers are looking to acquire successful content sites. 

If you’re interested in how much your site could be worth, then take five minutes to fill out our free valuation tool.

It uses data from the sale of over 1,000 online businesses to give you an accurate estimate of your website’s worth if you were to list on the market. Learning how to build a business from a blog can be a very profitable skill that turns a hobby into a business. 


Written Max from Empire Flippers

Max is part of the Marketing Team at Empire Flippers. Before joining the marketing team he was involved in creating content sites and copywriting. Outside of work he can be usually found watching sport or travelling the world to watch it. He’s hoping to take in more new places after memorable trips to Budapest and Croatia.

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