If you’ve decided to include a real estate website in your marketing plan, you’ll need to choose a suitable WordPress theme. When selecting a theme for your real estate website, you’ll need to consider some necessary factors. With an estimated 500 choices of themes and new ones popping up every day, selecting which one will be best for your site can seem daunting, especially if you’re not a tech person.
While there are some great themes that you can get for free, it’s important to understand that a free theme would often lack premium features, such as support from professional developers and detailed documentation.
If you’re planning to incorporate a WordPress theme into your website anytime soon, here are some tips to guide you in choosing the suitable one for your real estate business:
Start With The Basics
Before you can start designing your WordPress site, you need to decide on its features. Do you want categories? Do they need to be customizable? What about a blog?
It’s also essential to think about your budget and what features are necessary. If you’re just getting started, it’s worth considering a starter theme with fewer bells and whistles than some of the more expensive themes available. You can always upgrade later if your needs change or grow as your business expands.
Once those decisions are made, it’s time to pick out hosting for your website. Things can get complicated because there are so many options available and different price points to consider.
Your next step is choosing a domain name for your new property sale website. While this may seem straightforward, picking the right name could be tricky given how other people may also be looking for theirs at the same time, and whether or not someone owns it already.
Choose A Theme That Can Accommodate Your Primary Service
Choosing a theme for a property sales website is easy. You need to ensure that it can support the type of properties you sell and the specific information required on them (i.e., photos, price, location). If your site sells only high-end homes in prime locations, then you should avoid choosing a theme that has many features. It’s advisable to go for simple but elegant themes that represent what your business is offering. In addition, it must be user-friendly so that your visitors won’t have a hard time navigating your site.
This is especially important if you plan to contact a home buying company within your location, such as Four 19 Properties. You must ensure that your website has a WordPress theme that allows a potential buyer to see your property in the best light and without any hassle.
Consider Expanding Your Theme For Future Needs
Once you have chosen a theme and customized it to your liking, you may want to consider expanding its capabilities. The best themes can be easily developed and customized by other users or developers. This makes them more flexible so that they can accommodate future needs.
You should consider whether or not the theme will be easy to integrate into your marketing efforts. If the site is going to be used for single property sale sites but later expands into multiple property sale sites, it would be helpful if the theme could support this change without having to completely redesign everything from scratch again.
Build A Shortlist Of Features You Need Most
If you have a budget, it’s best to start with the most important features to the user. This can include things like:
- Customizable homepage sliders
- Advanced search capabilities
- Attractive slider images and video backgrounds on each property listing page
- A real estate customer relationship management (CRM) integration so agents can quickly add new listings without having to contact support for access
If you’re selling one property, you have a very specific set of needs for your site compared to someone who runs a real estate agency. This post will outline the steps you need to take to choose the theme that will take your website from just being good to being excellent.
Choose A Theme That Makes It Easy To Highlight The Features Of The Property
It would be best if you also looked for a theme that makes it easy to highlight the features of the property. This helps make your site appealing, as potential buyers can get an idea by looking at pictures and videos.
Some themes are built specifically for real estate websites if you’re using WordPress. They’ll have features, such as the following:
- A map with pins showing all available properties
- A form that lets users submit their contact information in exchange for further information about the house or apartment they’re interested in buying/renting.
- A slider with images of each property or you can include a link to a gallery page on any photo-sharing service.
You Need A Theme That Is Easy To Customize
A theme that is easy to customize is a significant factor in your decision. You need a theme that you can customize yourself any time without paying a developer and without the need for coding. This will allow you to make changes on the fly and ensure that your site is always up-to-date with new trends in real estate marketing.
An efficient theme will allow you to build your page layouts using a simple drag-and-drop interface. It should be intuitive enough for anyone with basic computer skills or an understanding of Photoshop. Additionally, it must offer advanced features like custom fonts, background images, and video embeds—all without requiring any coding knowledge.
Choose A Theme That Has An Easy-To-Use Content Management System
You should choose a theme that has a content management system which is easy to use. The primary purpose of any WordPress theme is to serve as a framework for your website, not to present the finished product.
The theme should have an exemplary user interface (UI) and user experience (UX). It should be easy to use and navigate, so you can focus on content creation instead of fiddling with settings for hours.
Integrate Internet Data Exchange (IDX) Search Capabilities
It would be best if you were sure that your theme has IDX search capabilities. IDX search is the best way to find real estate listings if you want to get the most out of your site. No matter what type of property you’re looking for—houses, apartments, commercial spaces—IDX search can help you find it quickly and easily. It also allows users who aren’t familiar with a specific area or neighborhood to browse various options without needing any advanced knowledge about location or specifics like price range or square footage.
Your real estate WordPress theme must include IDX search capabilities because this feature is one of the most vital elements in making an effective website for selling or renting out property online.
Compare The Designs
Once you’ve selected a few choices, it’s time to compare them. The best way to do this is by checking out their demo sites. This will allow you to get a feel of how the theme would look and works in actuality, instead of just looking at screenshots or videos on the author’s website. It’s also worth checking out what other people think of each theme through its reviews.
It would also help if you took some time to compare the features of each choice through these assessment questions. Are they flexible enough for your needs? Will they fit with your marketing strategy? Does the developer offer support via email or live chat? Is there documentation available so that even if something goes wrong when using their product, you’ll have at least someone who can walk you through fixing it?
Ultimately, setting up an effective, functional, and responsive website should always be the goal of any business. It must be a part of your marketing plan. Using a WordPress theme makes it easier because you’ll have a framework to guide you in building your website. Consider the tips mentioned above to have an idea regarding the steps to take to come up with a website that’ll be the key to your business’s success.