Creating your logos can become a challenging experience. Many entrepreneurs and marketing people have been testing and trying out several options to get the design they are looking for. Unfortunately, it rarely gets the job done the way you expect. By the end of this article, you will know how to start creating a logo and some tips and tricks on where to do so.
Begin simple and expand
The good old whiteboard or a piece of paper are two good tools to start with when creating a logo. When you know your brand and are aware of your audience, it is time to begin. Try to list all your ideas of what it could potentially look like. Try to empty your mind of all the ideas you have regarding your new logo.
Every new business starts with little to no knowledge about its customers until they get data from paying customers to optimize the design. This is why you might have seen businesses change logos or at least parts of their logo at a certain point.
It is ideal for hitting right on target, but it is often very unlikely. That being said, it can be a good idea to make different types of logos that you have in mind. With these logos, you can benchmark them within a focus group or maybe already some of your customers if you have them.
A new business can be referred to as a unique person, and the logo is the clothing equivalent. Seeing it that way helps you figure out what your business potentially would look like. The more appealing the logo is to the business, the higher the chance will be for new potential customers to interact with that business.
Get The Best Of Both Worlds.
Any business has competitors, so why not look at what they are doing? Sometimes you can get a lot of inspiration from looking at your competitors. They might have some good color schemes that inspire you or something that helps you understand your industry better.
You can compare those findings to your own, hopefully resulting in an even better solution than just your own perspectives.
A full strength and weaknesses analysis of your competitors is also a great idea. This will provide you with some great insights that you probably will be able to use in your logo or your business in general.
The Design Thinking Process
It all comes down to the design thinking process that covers; emphasizing, defining, ideating, prototyping, and testing. You can use these steps to make you stay on track in creating a logo.
Step 1: Research The User´s Needs – Emphasize
On your whiteboard or the sheet of paper you have in front of you, you should list some good arguments for why your business exists. What problem are you trying to solve, and does it solve it? These questions are essential to be able to answer. The more knowledge you have about your business, the better off you are at generating ideas for your logo.
Stage 2: Right Down Problem Statements And User Needs – Define
Now that you have collected the data from stage 1, you can start focusing on the problem-solving aspect. In this stage, you can create personas and get closer to your target audience, which will also help you get feedback from your customers regarding your business logo.
Stage 3: Creating Ideas – Ideate
This phase is also described as thinking outside of the box. In this step, you should by now have collected all the necessary data to complete this step. This is where you start testing your assumptions and stress test them with a critical view. This will also help you identify alternative ways of thinking.
Stage 4: Creating Solutions – Prototyping
This is where you start bringing your new logo to life by creating it with all the knowledge you have acquired from the previous steps. With tons of fonts, graphics, and mock-ups. With styles, colors, and almost everything you can imagine, Creative Fabrica is an ideal option if you are looking for an all-in-one tool when creating your logo.
Select a logo template from Creative Fabrica amongst a wide variety, and edit your logo until you are completely satisfied. You can create the perfect logo for your business or related activities in just a few clicks or simply find inspiration for your design projects.
Stage 5: Benchmark And Feedback – Testing
The final step in the design thinking process is crucial to make the best out of your logo as possible. This is where you can get feedback from real people. Try to test it on some different types of people to make your data from the feedback as unbiased and useful as possible.
Creating a logo is not done overnight, but it is time well spent that will benefit your company in the future. The importance of a logo must not be underrated!
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