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How to Make Your New Restaurant Theme Stand Out

How to Make Your New Restaurant Theme Stand Out

Do you own a restaurant? Then you know how important first impressions are. If your restaurant looks dirty and unpleasant, potential customers will walk straight by without even checking the menu. 

And the same applies to your website. 

Why Does your Restaurant Website Matter so Much?

If it looks out of date, isn’t user-friendly, it loads slowly, or doesn’t even work, expect those hungry patrons to leave and never come back. 

If you don’t believe us, that’s fine. But according to a survey carried out by a marketing communications agency, nearly 70% of the group responded that they would be discouraged from visiting a restaurant if its website isn’t up to scratch. That means over two-thirds of people asked would be deterred from booking a table or ordering delivery or takeout food from your restaurant if they don’t like your website. 

For most people, your website is the first impression and interaction they’ll have with your restaurant (you can also think of it as your brand). So it has to provide them with the most amazing first impression possible. You need to show your online visitors that your brand is high quality and give them a tantalizing taste of what’s in store when they eat your food. 

Having a great-looking, professional website that’s easy to use and showcases your restaurant’s best traits will positively paint you. The end goal? Convince them to book a table or order takeout at your establishment, and nowhere else. 

If you’re looking to add some spice to your restaurant website, we’re going to talk about how to get the most out of your online branding, website design, and some essential marketing tips so you can create a 5-star website that’s as good as the food you’re serving. 

Three Tips to Help Brand your Restaurant Website

Three Tips to Help Brand your Restaurant Website

To help you cook up the best experience for your customers, you need to stand out and connect with your customers. This is where branding comes in. Your brand is one of the most important tools in your kitchen, and it’s unique to you. 

We can split branding into two separate ingredients, visual branding, and character. They’re like pepper and salt, one by itself is ok, but together you have a wonderful mix. 

  • Visual branding is your restaurant’s logo, design, and layout of your tables and menus. If you don’t have a logo yet, here are some examples of cool restaurant logos you can check out.
  • Character branding is the human traits your brand has, such as being friendly, professional, laid-back, etc. It’s the human side of your brand that interacts with your customers. Some restaurants create mascots for this very purpose.

Step 1 – Start by defining your target customer 

Before designing your restaurant website, you must identify who your target audience and customers are. If your restaurant hasn’t opened its doors for the first time yet, use your restaurant’s location and style of food to gain insight into the kinds of people that will be visiting. 

If you’re located in a trendy, hip part of town, it’s unlikely your customers will be business people, like bankers or insurance agents. Knowing who your potential customers are allows you to choose your restaurant’s look and feel, such as professional vs. boutique. 

If you’re an established restaurant, then it’s the people eating at your restaurant all this time, so you know who your customers are. In which case, your website should mirror your restaurant’s style and feel, so it’s easy for them to link the two together. You can do this easily by using the same language, logo, and color scheme. 

 Step 2 – Identify YOUR advantage 

The second step in branding your website theme, so it stands out, is uncovering your advantage. You’re in a competitive industry, so you need to work out your advantage, what you do best, what you offer that no one else can, and showcase it on your website. 

If you’re having trouble with this step, talk to your customers face-to-face, on the phone, or even by sending a survey. You may be surprised by some of their answers, which you can use to build your brand to even greater heights.

If you receive positive feedback, you can use it as a testimonial on your website!  

 Step 3 – Check out your competition 

Analyzing your competitors can lead to a treasure trove of useful insights and ideas which you can use to help your restaurant-themed website stand out from the competition. 

For this step, you’ll want to visit your competitors’ websites to see what they’re doing right and wrong. Put yourself in the shoes of a customer, note the information they’ve included, and anything they’re missing. If your restaurant is in a particular niche, don’t be shy from exploring other niches if you’re missing out on some new ideas you can use to your advantage. 

Top 3 designs tips for your outstanding restaurant website

These design tips are a MUST if you want your restaurant website to succeed in bringing you, fresh customers. Some of them may seem obvious, but you’d be surprised how many restaurant websites fail to fulfill the basic requirements of modern website design and usability. 

1 Make it mobile-friendly 

Over 80% of customers are searching for restaurants on their smartphones. If your website isn’t optimized for mobile, people won’t hang around to check out your menu or make a reservation. Make sure your restaurant theme is fully mobile-optimized, so it looks great on smaller screens. Check that all of your images are scaled correctly and that the text is easy to read. 

2 Give your users what they want

When a customer has arrived at your website, chances are they’re looking for some information about you, or want to contact you. It could be that they want a phone number, want to see pictures of the food, check out the prices, or even read what other customers have said about you.

Here are the most important things your website must provide to your customers: 

  • Your phone number 
  • Directions to your restaurant with your address and opening hours  
  • Full menu and prices, including specials and coupons – don’t use PDF or JPG images of your menu. It won’t work well on mobile phones 
  • Pictures of your restaurant and food
  • The ability to make an online reservation 
  • Show reviews and testimonials 

3 Please keep it simple and clear 

One of the biggest stumbling blocks to creating a restaurant theme that stands out isn’t to go overboard with your design, but to keep it simple and elegant. As mentioned before, the vast majority of people using your website will be on mobile, which means you don’t need to overdo the design aspect of your restaurant. Yes, it needs to look nice. More importantly, it needs to be easy to use, load quickly, and clearly show your users the information they’re looking for, while also highlighting your many perks and advantages over other restaurants. 

Don’t forget to market your website 

Once your website is live, you need to promote and market it to get it in front of as many relevant people as possible. 

Create social media profiles and link to your website – Facebook, Twitter, Instagram is excellent marketing tools you can use to help promote your restaurant by posting relevant content and linking back to your website.  

Consider paying for online ads that target relevant audiences – Many platforms like Facebook and Google allow you to pay for ads that target relevant people. 

Register your restaurant to Google Business, Foursquare, and Yelp – Using these business services helps to increase your digital footprint, stay in touch with customers, and grow your online reputation. 

Final Words

There’s so much you can do with your restaurant theme to make it stand out. But remember to keep it up to date, and always check it’s working as intended. Your website is your restaurant’s online rep, so make sure it’s the best it can possibly be.   

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