Developers constantly create easier and easier to use WordPress themes to limit the amount of time users waste designing websites. Indeed, most themes allow even non-coders to build complex sites in just a few hours. Still, the road to hell is paved with good intentions; these days, it takes much more time to find the proper theme than to build a site with it!
In this context, it makes sense to search for the most popular WordPress themes. If they are popular, then it certainly means that they have satisfied a tremendous number of users.
Without any further ado, here are the most popular themes in 2020. Chances are that you won’t be disappointed by using any of the following themes.
Divi is no longer just a popular WordPress theme—it’s a real shining star in the WordPress industry. According to Build With, Divi is the most used WordPress theme by a serious margin. Elegant Themes released Divi and has predominantly focused on Divi over the last couple of years.
The Divi visual builder is a major addition to the Divi theme, and this combo genuinely makes WordPress users fall in love. The drag-and-drop page builder creates complex layouts, and of course, users don’t have to write a single line of code. The visual editor packages modules, and each is customizable. You control even the finest details.
The mighty visual editor significantly contributes to Divi’s fame, but there are other major factors. Divi is a reliable solution for individual WordPress users, freelancers, and design agencies. It manages to satisfy the entire spectrum of requirements, so its success shouldn’t come as a surprise. Individuals are happy that Divi doesn’t require coding skills, while freelancers and agencies appreciate that all licenses come with unlimited site usage.
Divi users appreciate the quality of the templates provided by Elegant Themes’ designers. They cover all user needs, and each one looks simply outstanding.
Finally, I can’t ignore the work of the customer support agents. I needed the guidance of an agent a few times in the last two years, and I got a friendly and fast reply every time. Most holders of a Divi license have had the same experience, too.
Chris Lema (that podgy and charismatic guy who speaks at many WordCamps), Syed Balkhi (the founder of WP Beginner), and Justin Ferriman (the CEO of Learn Dash) endorse Astra. Many other reviewers and WordPress experts also speak highly of Astra. Astra’s stats on the WordPress repository show 900,000 active installs and a perfect rating—five stars out of five. All these factors combined enthuse even the most skeptical people. Without a doubt, Astra is a theme that must be on your radar.
Astra’s distinguishing feature is its perfect combination of multipurposeness and speed. Despite its versatility, Astra is surprisingly fast. Considering that speed is a ranking factor for search engines, and users are the least patient beings on the earth, loading speed matters a lot. Astra’s unbelievable loading speed has convinced many people to open their wallets to buy it.
Astra’s customization options are another solid reason to purchase it. You can practically start from scratch and create a complex layout, choosing each element. For instance, you can design a custom header or use a built-in header type (transparent, sticky, above, or below). You decide the type of layouts, too. You can choose from boxed, full width, padded, and fluid.
I am an early adopter of Neve, and I am completely satisfied with it. One of my sites got a radically better PageSpeed Insights score just by installing Neve. Indeed, Neve is blazingly fast and includes a fantastic set of features.
Install and activate the free version to get an idea of this theme. Of course, it has some limitations, but the free version is more than enough to help you decide if you want to buy the premium version of Neve. Upgrading is simple and doesn’t affect your previous work; you just have to install a premium addon to get all the benefits of the premium version.
Whether you use the premium version or the free version, customizing the theme is a real pleasure. Everything runs smoothly, and styling the layout elements is intuitive. I strongly recommend this theme to people who are new to WordPress. It unleashes non-coders’ ability to create cool layouts without writing code—a dream comes true, isn’t it?
Disclaimer: There are no affiliate links within this article. Sharing our personal experiences with themes and plugins shows that we aim to nurture an honest relationship with our readers. However, we will notify you anytime the Neve developers offer serious discounts and good deals, so keep on visiting us!
You have probably visited ThemeForest if you have bought a WordPress theme in the past. This marketplace has raised a lot of controversies, but there are plenty of outstanding themes.
Avada is the most famous theme on ThemeForest. More than 607,000 people have bought this theme since August 12, 2012. It’s unbelievable how this theme has persisted for so long. One of the key factors of its longevity is that even though it’s eight years old, the developers constantly tweak it.
The theme is responsive, fast, and search engine–friendly. All these factors matter a lot for giving your brand-new site a good start. Next, the rich offering of templates and layouts satisfy every kind of user. Over 400 web pages and 67 complete, ready-made site templates cover the needs of most users. It’s no exaggeration to say that you can launch a functional, good-looking site in just a few hours with Avada.
People like Avada because there is nothing you can’t achieve with this theme. It includes so many customization options so that you can stylize every aspect of your site. The visual editor lets people conceive their own layouts hassle-free without writing code.
ThemeForest houses BeTheme, another theme that has met success in the last couple of years. A lot of factors have contributed to its success, but it’s genuine multipurposeness is its strongest point.
There is no theme with so many different templates—BeTheme buyers get access to no more than 500 awesome templates. That is no error! There are 500 templates for projects covering areas such as art, culture, corporation, portfolios, photography, finance, sports, travel, technology, and food. Without a shadow of a doubt, you will find a template for your project. Use the built-in visual editor, Elementor, or any other major page builder to personalize the desired template. Of course, you can install your favorite template with just a single click!
You have no limits when building a site with BeTheme. For instance, you can choose between one-page or multiple-page format, wide or boxed layouts, tons of blog and portfolio designs, and over 200 shortcodes.
Every WordPress expert has taken OceanWP for a test drive, and the almost unanimous conclusion is that this theme is wow! We also reviewed OceanWP, and we fully agree that this theme is one of the best products out there. Briefly, here are the advantages of this theme.
OceanWP has a free version that comes with plenty of premium features. Its over 600,000 active installs and almost perfect rating speak about its performance. The seamless integration with the major page builders, the mobile-friendly design, the good-looking templates, and the fast loading speed are a few factors that have piqued users’ interest.
A distinctive feature of OceanWP is the bundle of free and premium plugins designed to extend the theme’s functionality. Custom Sidebar is a free extension that streamlines the construction and the placement of sidebars. Woo Popup is a premium extension with a self-describing name; it displays a popup window when you click on the Add to Cart button. This approach is a win-win situation. Users don’t get a slow-loading theme due to countless complicated features (it’s similar to removing the unwanted features of a theme to make it load fast), while the OceanWP developers earn money by selling premium extensions.
Ultra is the flagship theme of Themify, one of the oldest agencies selling WordPress themes. Check out the Ultra page for more details about this theme. You will love the simple and clear way it demonstrates what you can achieve with it.
You can create dozens of layouts with Ultra. For example, you can choose from 17 header types (horizontal, slide-out, top bar, left panel, right panel, overlay, etc.), five post layouts (split, full width, slider, gallery, classic), six header backgrounds, six archive layouts (slider, masonry, grids, polaroid, full width, overlay), and many other customization options. You don’t have to know how to code to create those layouts. The visual editor does the leg work for you.
The theme includes 60+ ready-made templates, so check them out before designing your site.
X – The ultimate WordPress Theme
If you are on a tight budget but want to use one of the most popular WordPress themes, X should be number one on your list. You’ll have to pay only $29 to get X and six months of support. To give you an idea of X’s success: it generated $1,000,000 in sales in just six months.
X comes with plenty of customization options, and it packages a few unique features worth mentioning. The undo/redo system is a huge helper for fine-tuning the layout design. It simplifies editing because you can undo or redo actions with just a single click. Freelancers and agencies will adore the role manager option. It allows you to set roles for each user, so your client won’t modify the layout or delete important files by mistake. It’s a great feature for teams, too. As a bonus, X includes a couple of premium plugins for free, such as ACF Pro, UberMenu, Layer Slider, and Essential Grid.
The visual editor does the coding for you. All you have to do is to drag and drop elements onto the layout canvas. Clearly, using X is an enjoyable activity.
Enfold is not only one of the most popular WordPress themes in 2020 but also the top-rated theme on ThemeForest. It has a rating of 4.82 out of five, with almost 10,000 people contributing to this score.
Enfold works for every project, but the plethora of sliders and content editing options make it perfect for magazine news, blogs, and portfolios. The theme is mobile and search engine friendly —vital features for ranking high on Google searches.
It comes with a unique built-in visual editor, an integrated form builder, a revamped admin area, and tons of templates.
The7 is another popular WordPress theme; it will set you back $39 to use it on an unlimited number of websites with six months of quality support. The theme includes six premium plugins for free: WP Bakery Builder, The7 Elements, Ultimate Addons, Slider Revolution, GoPricing, and ConvertPlus. It’s multilingual, translation-ready, and compatible with Elementor and WooCommerce plugins. In this context, it’s clear that The7 is a real bargain.
The same as the rest of the themes on this list, The7 works for every website you could ever dream of even if you don’t know how to code. The templates are all good-looking and cover a large palette of purposes. Of course, you have tons of options to add your personal touch and perfectly reflect your brand.
Over to You
Here are the ten most popular WordPress themes. You have to take a look at them if you plan on buying a new WordPress theme. Millions of people use them, and the vast majority speak highly of them.
Have you ever used any of the above themes? Do you have a favorite one? Let’s start sharing the pros and cons of each theme.