WordPress is a robust content management system that makes it easy to build professional sites.
Even if you don’t have any technical experience, you can create your own site in a short amount of time.
Many WordPress hosting providers even offer one-click installs to get you up and running even faster. If you’re not sure which one to pick, check out this web hosting guide on my blog.
The best part is you don’t need to be a web designer either. WordPress offers an entire directory of themes — many of which are completely free. Installing a new theme couldn’t be easier.
From the main menu on the left hand side, simply hover over the Appearance tab, click on Themes, and click the Add New button.
From here, you can browse a wide selection of themes and install the one you like.
Once you click the install button, you instantly have a new theme for your WordPress site. Most of the free themes available even offer a ton of customization options. Free themes are great, but many of the more popular ones have thousands of installations as well. That makes it hard to differentiate your site when there are others that use the same theme.
What if you need additional customization options for your site? One option is to hire a developer, but that may not be within your budget.
This is where a WordPress landing page builder comes in handy. While there are a lot of standalone landing page builders, WordPress page builders are plugins that allow you to create custom pages inside of WordPress with pre-built blocks of content.
In this article, we’ll look at why you should use a page builder and which ones are worth a closer look.
Why Use a Page Builder for WordPress?
A WordPress page builder gives you the ability to customize your site. They allow you to easily add different types of content blocks to your page with drag-and-drop elements.
Examples could include videos, styled lists, pricing tables, and maps. Page builders also are great for integrating your WordPress pages with other tools and software. For example, if you’re hosting a podcast, you can use these page builders to add your episodes and transcripts to your WordPress pages.
Attempting to create a basic page from scratch with each of these elements would require some development knowledge.
Consider a typical ecommerce product page which would have the following:
- Product gallery
- Customer testimonials
- Add to cart button
- Product rating
- Countdown timer
As the marketing team at Loganix says, “Individually coding each of these elements can cost a lot in terms of development. Page builders allow even beginners to build professional websites without having to code a single line. Perhaps the biggest benefit is that your campaigns are up and running faster, driving more traffic and SEO results far quicker.”
What makes page builders particularly attractive is their WYSIWYG visual editor.
As long as you know how to use a mouse, you’ll be able to build professional pages in a matter of hours instead of weeks. All you need to do to get started is choose a page builder and get to work!
Now let’s look at the most used page builders for WordPress.
5 Most Used Page Builders for WordPress
There is no shortage of page builders for WordPress. But choosing the best one for your site can be overwhelming, especially if you don’t have experience with any.
The good news is that we’ve compiled a short list of some of the most popular page builders for WordPress. We’ll cover the different features that each has along with pricing details.
1. Beaver Builder
Beaver Builder is a user-friendly WordPress page builder. It offers a front end editor with drag-and-drop functionality, giving you complete control of the layout of your pages.
You can build a page entirely from scratch by simply dragging content-ready modules onto the page. When uploading blog content, the easiest way is to use a plug-in that integrates with the document creation or collaboration tool you’re using such as Google Docs so that you can import content directly into the modules. Changes are viewable in real-time.
Alternatively, you can choose from over 30 templates to create your new page even faster.
Beaver Builder is fully responsive, so it will work across all devices including desktops, smartphones, and tablets. This way, you won’t have to worry about a slow server response time and poor user experience that comes along with it.
Pricing for Beaver Builder starts at $99 for the Standard license, which allows you to use it on an unlimited number of sites. It includes the page builder plugin, premium modules and templates, and support for up to one year.
The Pro license is $199 and includes the Beaver Builder theme — an adaptable framework that gives you even more control of your site’s theme. There is also an Agency license at $399 that includes white labeling.
Elementor is another popular WordPress page builder. It offers a visual drag-and-drop editor that lets you see your changes live as you edit your pages.
Simply choose from the content blocks on the left side and drag them onto the page.
Elementor offers over 80 design elements, such as images, videos, buttons, testimonials, sliders, and much more. Each element is fully customizable. There is even a library of templates you can choose to speed up the creation process.
Elementor works with a range of popular WordPress themes and plug-ins.
Pricing for the Personal plan starts at $49 a year for one site, which includes access to over 90 Pro widgets, a WooCommerce Builder and even a pop-up builder that you can integrate on your landing pages to capture more emails.
The Plus plan is $99 a year for three sites and the Expert plan is $199 a year for up to 1,000 sites.
There is also a free plan available, but it’s limited to the drag-and-drop builder and 30 basic widgets. You can always give the free plan a try and upgrade later on.
Divi is yet another powerful WordPress page builder that offers an intuitive visual editor that’s extremely easy to use.
The drag-and-drop builder enables you to easily move elements around and view those changes in real-time.
The design menu combined with the extensive layout library means you don’t need any coding experience to build professional pages. However, Divi offers full custom CSS control if you need additional customization.
Once you get the perfect design, you can save your layouts and even export them to another installation if you prefer.
Divi offers an attractive pricing plan compared to other WordPress page builders.
For $89 a year, you get yearly access to the plugin as well as other products that Elegant Themes offers, including the Bloom and Monarch.
Bloom is an email opt-in and lead generation plugin, and Monarch is a social media sharing plugin. Both plugins enable you to add more robust functionality to your site. Not to mention, social media is proven to enhance customer experience and I highly recommend integrating it with your site.
Alternatively, you can also pay a one-time fee of $249, which includes lifetime product updates and premium support.
4. Visual Composer Website Builder
Visual Composer Website Builder, as the name suggests, is a complete website builder that enables you to build and customize your entire site.
Like other page builders on this list, it offers an intuitive interface with drag-and-drop functionality.
Visual Composer Website Builder comes with a large selection of content elements that you can use to add slideshows, create grid layouts, edit your logos, and much more. All content elements and templates are responsive and mobile-friendly.
Visual Composer Website Builder works with all WordPress themes, allowing you to easily change themes without losing your custom layouts.
Pricing for Visual Composer Website Builder starts at $49 for a single site license and includes over 200 elements, 100 templates, a pop-up builder, and one year of updates and support. If you have more sites, you can purchase three site licenses for $99 a year, which includes the same features. If you’re a developer or an agency, you can purchase 1,000 licenses for $349 a year.
There is also a free plan available, which includes the drag-and-drop editor, design options, and background effects, but it’s missing many key features.
5. Thrive Architect
Thrive Architect is a drag-and-drop WordPress page builder with more of an emphasis on conversion optimization.
With the visual editor, you can make changes and see those edits instantly. While you can build new pages entirely from scratch, you can save time by choosing from over 300 landing pages that are built to increase conversions. Some of the content elements you can add to your pages include customizable buttons, testimonial boxes, countdown timers, lead generation forms, and more.
Other features include ultra-flexible column layouts, total font customization, full width layouts, advanced hover effects, and more.
Thrive Architect starts at $97 for a five license pack. It includes access to all features as well as over 300 landing page templates, unlimited updates, and a full year of product support.
If you just intend to use Thrive Architect on one site, you can purchase a single license for $67. You can also become a Thrive member for $19 a month (paid annually), which gives you access to all of their plugins and themes.
This list of WordPress page builders is by no means exhaustive as there are many options on the market.
But we hope we’ve given you enough ideas to take your WordPress site to the next level. Don’t be afraid to experiment with different page builders until you find one that meets your needs.
Many of the ones on this list offer free plans that you can always try. If you like the features they offer, you can upgrade or try another page builder.
With that said, be sure to regularly check back to Superb Themes to stay up-to-date on the latest recommendations from plugins to themes and more.