OptinMonster Review

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One of the easiest and most effective ways of reaching your customers and users is through email. A study by eMarketer found the median ROI of email marketing to be 122%. This is quadruple the ROI of other digital marketing channels.

Despite its effectiveness, there is one major challenge with email marketing. Before you can start reaching out to your customers or potential customers through email, you first need to get their email addresses. And if you want your email marketing to be successful, you want people to give you their email addresses voluntarily, otherwise you’ll basically be spamming, and your emails will probably end up in the spam box. 

This is why most websites today have a sign-up form asking visitors to enter their email address. You probably have one such sign up form on your website. However, there’s one problem. If all you are using to collect potential customers’ email addresses is a basic sign up form, you’ll hardly make any headway. At best, potential customers will ignore the form. In most cases, they probably won’t even notice the sign up form.

If you want your email collection efforts to bear fruit, you need a clever and properly integrated lead generation plugin that is optimized to turn your site’s visitors into leads and subscribers. One such lead generation plugin is OptinMonster. 

In this article, we are going to take an in-depth review of OptinMonster to help you determine whether it is the right lead generation plugin for you. 

Ready to get started with OptinMonster? Visit OptinMonster and try it for free!


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40% Discount On All Products Click the Claim Discount button to visit OptinMonsters website and enter the coupon code VIP20OFF to get a 40% discount on your next purchase.
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No Discounts Currently WordPress.com adds discounts to their products during events such as Cyber Monday, visit their website to see if they have a discount currently.


OptinMonster is one of the best lead generation and lead conversion plugins you will find on the market. OptinMonster was created by Thomas Griffin and Syed Balkhi and was launched in 2013. You can bet that by now, it has grown into a very mature and effective product. 

OptinMonster allows you to create beautiful lead capture forms without having to write a single line of code. This means that even if you have no technical expertise, you can still create stunning sign up forms for your website without the cost of hiring a developer. 

Ever since its debut in 2013, OptinMonster has set itself apart from the competition by providing a clean, user-friendly interface and providing a wide selection of stunning form template designs to choose from. OptinMonster was also among the very first lead capture plugins to offer the exit intent feature, which triggers popup forms to appear when a visitor is about to exit your site. 

OptinMonster comes with a wide range of optin forms that you can use to collect visitor emails on your site, including: 

  • Lightbox popup forms
  • Sidebar optin forms
  • Floating bar optin forms
  • Slide In optin forms
  • Full screen optin forms
  • Below the content optin forms
  • Mobile-friendly forms

What’s more, you can customize these forms as you wish using OptinMonster’s intuitive drag and drop builder. You can change the text, images, fonts, colors, and so on. In addition, OptinMonster also allows you to insert forms into pages and posts using shortcodes. 


One of the things that makes OptinMonster one of the best lead capture plugins is its amazing set of features, all of which are designed with one goal in mind – to help you convert site visitors into leads and subscribers.  Below is a list of some great OptinMonster features.

Full Screen Welcome Gates

A full screen call to action is one of the most effective ways of capturing your user’s attention and getting them to take action. OptinMonster has one of the best implementations of full screen call to actions. Here’s why…

When it comes to full screen call to actions, most lead generation plugins use a different page, which means that your users are redirected from your site. Unfortunately, Google does not like this behavior, which means there is a possibility that Google might penalize your site. 

OptinMonster, on the other hand, makes it possible to show a full screen call to action without redirecting your site visitors. This means you can enjoy the benefits of full screen welcome gates on your site without having to worry about the possibility of your site getting penalized. 


MonsterLinks™ is another great feature that you will only find on OptinMonster. This feature makes it possible for you to add a 2-step optin to images and links on your site. The clever bit about MonsterLinks™ is that it is designed to take advantage of the Zeigarnik Effect, a psychological principle which states that people who have already started something are more likely to see it through to completion. 

With MonsterLinks™, the optin form is triggered when a user clicks on an image or link. By clicking the link or image, the user has already begun an action, and they are therefore more likely to see it through to completion (subscribing). This makes MonsterLinks™ a very effective lead capture tool. 

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This is another great feature that is exclusive to OptinMonster. This feature provides a set of visual effects and animations that make your sign up forms interactive and engaging. With these visual effects, your optin forms are more likely to catch your visitor’s eyes. Remember, I mentioned that very often, visitors will go through you site without seeing the basic sign up form tucked somewhere on a sidebar or at the bottom of the page. With MonsterEffects™, you can be sure that your visitors will notice your optin form instantly. 

Custom Content Canvas Form

I mentioned earlier that OptinMonster comes with an impressive collection of stunning and customizable templates that you can use as a basis for building your own forms. Well, what if you want to build you own form completely from scratch? 

If that is the case, the Canvas add-on form gives you a blank slate from which you can start building your own custom form. With the Canvas form, you can add any kind of custom content by simply entering the necessary CSS and HTML. 

With Canvas form, there is no limit to what you can do with your optin forms. Whether you want to display products from your store, links to interesting content on your site, your social media buttons, or any other kind of content, just go for it. 

In addition, after creating your own custom form using this feature, you can still apply any of OptinMonster’s numerous animation effects and sound effects to make your pop ups even more noticeable. 

Behavior Detection Technology

OptinMonster’s behavior detection technology allows you to show campaigns to visitors based on their behavior on your site. This makes it possible to show your optin forms to the right visitors at the moment when they are most likely to subscribe to your email list. 

For instance, if your site has been covered by a top media site and you want to convert the traffic from that coverage into subscribers, you can create a targeted campaign for traffic coming from that media site. This way, only people coming from this referral site will be shown this specific optin form. 

Similarly, you can create other campaigns that are triggered by other aspects of user behavior, such as a page on your site they are browsing, the number of pages they have viewed on your site, whether they have interacted with other popups on your site, whether they are new or returning visitors, whether they are using ad blocking tools, how far down a page they have scrolled, and so on. You can also target campaigns to users based on their location, the device they are browsing from, and so on. 

Exit Intent Technology

With this feature, signup forms are only triggered when a user is about to exit from your site. This prevents you from bombarding your visitors with popup forms with every page load. In addition, this feature can also be used to reduce cart abandonment for those with ecommerce sites. You can create campaigns that encourage visitors who have already loaded their carts to go through with their purchase, for instance, by showing popups that give them special discounts to encourage a purchase, showing them an invitation to chat with a support agent, or simply giving them a lead magnet in exchange for their email address, which you can then use later to convert them into paying customers. 

Ready to get started with OptinMonster? Visit OptinMonster and try it for free!

Integration With Email Marketing Services

Another great thing about OptinMonster is that it is compatible with an impressive number of email marketing service providers, such as MailChimp, Aweber, InfusionSoft, and Aweber. In addition, OptinMonster is adding compatibility with more email marketing service providers with each update. 

The process of integrating your OptinMonster form with your email marketing service provider of choice is also pretty straightforward. All you need to do is simply select your chosen email marketing service provider from a list of compatible providers and then authorize your account. OptinMonster also provides you with documentation to help you with configuring your form to your chosen email marketing service provider. 

Hosted Platform

When it first launched in 2013, OptinMonster was simply a WordPress plugin. However, it has since been changed into a hosted platform. This has a number of benefits. 

First, as a hosted platform, it consumes less server resources compared to other WordPress popup plugins. This means that you get to enjoy the benefits of a highly optimized lead capture plugin without slowing down your site’s performance. Second, the fact that OptinMonster is now a hosted platform means that any website owner can use OptinMonster to add optin forms to their site, even if they’re not using WordPress.

Being a hosted platform also means that users now get to create their forms and all other content through their account dashboard on the OptinMonster website, instead of your WordPress dashboard. This allows you to manage all your forms from one central location, and has made it possible for OptinMonster to provide a better, less cluttered interface from which to manage your forms and content. While you still need to link your OptinMonster account to your WordPress site through a plugin, this plugin is a lot more lightweight compared to running all the functionality of OptinMonster as a plugin. 

Other great OptinMonster features include: 

  • Easy A/B testing: OptinMonster allows you to simultaneously run different versions of the same campaign to find out which provides the best conversions. 
  • Built-in analytics: OptinMonster comes with built-in analytics that allow you to monitor how your campaigns are performing, which in turn allows you to optimize your strategy for best results. 
  • Inactivity sensor: This allows website owners to target inactive users.
  • Drag and drop builder: OptinMonster what-you-see-is-what-you-get drag and drop builder allows users to easily build beautiful forms even in a matter of minutes, even if they have no technical expertise. 
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OptinMonster offers four price packages. The Basic package costs $9 per month and gives you access to all the basic tools and can only be used on a single site for up to three campaigns at a time. 

The Plus package starts at $19 per month and gives you access to all the features of the Basic package plus advanced features like integrated A/B testing, device targeting, MonsterEffects, MonsterSounds, Inactivity Sensor, and so on. This package gives unlimited campaigns and can be used on two sites. 

The Pro package, which is their most popular package, costs $29 per month and gives you access to all the features of the Plus package, as well as extra features like exit intent technology, full screen overlays, MonsterLinks, countdown timers, attention activation, and so on. This can be used on up to 5 sites.

The last package is the Growth package, which costs $49 per month. It gives you access to everything in the Pro package, plus features like onsite retargeting, follow up campaigns, geolocation targeting, AdBlock detection, custom branding, and so on. This package can be used on up to 5 sites. 


OptinMonster provides both chat-based and ticket-based support. Support is offered by an in-house team of experts who are quite knowledgeable on how the product works, as well as conversion optimization. Their response time is quite fast.

Aside from the support team, OptinMonster also provides extensive documentation – including tutorials, videos, and how to guides – which users can go through to figure out how to do things on their own. They also have a blog where they regularly post articles on conversion optimization. 


Owing to its amazing set of features, OptinMonster is one of the best lead generation and conversion optimization plugins in the market. It is quite easy to use, even for beginners, and is compatible with most email marketing services. The ability to manage all your campaigns and sites from one central place also makes it an ideal choice for webmasters running multiple sites.

While it is a bit expensive, it is very powerful and flexible, and if you have the budget for it, I’d advise you to go for it. 

Ready to get started with OptinMonster? Visit OptinMonster and try it for free!

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