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Semrush Pricing – How Much Should You Pay?

Semrush Pricing

Feel like your SEO needs a bit of a boost? You may want to take a look at what Semrush has to offer. This is a great way to get your article writing on track. Now you can master the words that are going to lead to more visitors. Semrush can be complex to understand. In this guide, we are going to go over how it all works. We will also cover Semrush pricing. Once you understand Semrush pricing and how to use the product, you will be ready to go—time to get started.

Are you ready to give SEMrush a try? Click the button & try out SEMrush for free.

Semrush Pro Level

First, we can get started with the pro level. Despite the name, this is just the base tier. At level one, what can you expect with this tier?

  • Good for freelancers and solo users
  • Easy to manage SEO, PPC, and also your SMM
  • Learn more about competitors looking at their traffic and rankings

If you are just getting started, you might be low on funds. For a freelancer where every dollar counts, start with the lowest tier. It is only going to run you $99.95. Keep in mind that figure is paid monthly. Some software allows you only to pay once. If you want the quality and support provided with Semrush, you will need to pay regularly. Some might wonder if it will truly be worth it to pay monthly for this service. The thing to keep in mind is that SEO and PPC are always changing. It isn’t enough to pay for software just once. Data is evolving at a rapid pace. To keep up with this, you need to pay a modest monthly fee.

Startups will want to look into this level of service. Before you can start to bring in revenue, you will want to use the service to do market research. Think about all the different articles you can write to target your key audience. By the time you launch, you will be well-positioned with all your SEO in place. For in-house marketing teams that might have limited means, this is also a good option. It won’t be the best, but it will be enough to get you started and show good results. It includes advanced tools that will help you look at data in new ways.


With Guru, it is the next step up in your Semrush pricing. Now you will be paying $199.95 every month. Once again, it is expected that you will need to pay every month. You will not want to be using old data. Old data will give you the wrong indicators. You need to understand what people are searching for now. It pays to stay on top of the trends.

What can you enjoy when you move up to the middle tier?

  • You will have access to the content marketing platform
  • Look through data from the past to determine future outlooks
  • Extend out limits at the pro level

This is perfect when you have a small business. You already have revenue coming in, so cost is not going to stand in the way of progress. If you have a marketing company that is growing, this is also a good option.

One of the best parts of the second tier is the access you get to historical data. That is important for any endeavor. If you want to try out a new strategy in the stock market, you will backtest your theory. Maybe you assume the market will go up when interest rates are below a certain level. Instead of risking your money, backtest your idea. See if it pans out. If the strategy seems sound, then you can move forward with trying it out in the real world. Doing your SEO is similar. You need to look at old data to see if your articles and SEO will work in the future. Semrush is going to give you that advantage.

Semrush pro Pricing

Semrush Business

When we look at Semrush pricing, the highest tier is business. This Enterprise-level tier is for the big hitters. If you control a business that is making a large amount of revenue each year, this is how you move up to the next level of sales. With an agency, this is great when you are working with high-profile clients. You will be able to create a huge presence on the web. More clients than ever will be pulled in and looking at your site or the site you are building out for a client.

With the most expensive tier, you will get everything that you had with Guru. That includes historical data that allows you to test theories you might have about marketing going forward. On top of that, you will also get the following:

  • Access to the API
  • Limits and sharing options are extended out.
  • Integrates well with Google Data Studio

The Data Studio

One of the biggest parts of the highest tier for Semrush is how well it integrates into what you are doing with the data studio from Google. This allows you many new options that were not available before.

  • Visualize data through charts and tables to present to others
  • Merge data sources to draw new conclusions
  • Show new insights to members around the world
  • Build up presentations together with the people on your team
  • Increase the speed of putting out reports

Not everyone is going to be interested in the data that you are presenting in regards to SEO. In fact, some might find it very boring. When you are doing a client presentation, you need a great way to make the information pop off the screen. That is done through integration with the data studio presented by Google. If you have been wondering how to take your large business up several sales levels and present it to clients, this is the answer.

You will have access to all the historical data that you would normally get with the middle tier. Also, you can add graphs and charts so that your conclusions are easy to see. This is how you land big clients for your agency.

Putting It All Together

We have gone over the pricing for Semrush. Some people might debate if you really need to pay this much to increase your marketing efforts. You need to understand the steps to take to add to your SEO. First, you need to do an audit for your site. Many tools will help you do this. Perhaps you are already familiar with Ahrefs or the tools from Moz. These are both great competitors that you should try out as well. Doing an audit will look at the links from your site as well as competitors. Feel free to save the sites for competitors so you can have the system remember them. Then you will not need to go in and input the competition each time.

Once everything is saved, go through your links and see where your traffic is coming from. Does it seem like the majority are visiting from mobile? You may want to shift your site over so that it appeals to mobile users more. That could help boost your sales. Maybe you are looking through the audit data, and you can tell there is a certain demographic that is visiting more. Many people taking a look from IP blocks associated with Mexico could signal that you need to translate your site to Spanish. Unless you do the audit, you won’t know these things.

Semrush vs. Ahrefs

Most reviewers will tell you Ahrefs is better for managing backlinks. Semrush will work well for this task as well. Where are your backlinks coming from? Could you increase these by reaching out to people to do some guest blogging? It would help if you also looked at other sites in your niche. If they have a much larger number of backlinks, you will need to figure out how they did it. Approach some of their backlink sites and see if you can also work with them.

Semrush Pricing up to date

Semrush Pricing Conclusion

In conclusion, we took a good look at the three major tiers that you have with Semrush. Pick the one that is right for you. If it seems like the cost is too high, remember they do offer a free trial. Experiment with the product and see if it really does increase your traffic.

In the past, the SEO landscape was not as crowded. Many people didn’t even realize what SEO was. Writing blog articles to try and draw in traffic didn’t make sense to business owners. Now though, things have changed. SEO is very well known. You have companies that are dedicated to helping your business hit number one for very competitive words. When you have a full team working on a set of keywords, you would be surprised how fast they can push somebody up the rankings.

We have seen a dentist in Florida hit the top spot in a matter of just months when they target precious keywords such as “Dental Implants Miami.” Suppose these dedicated teams can work their magic that quickly; you owe it to yourself to try out Semrush. Please work with the lowest tier at first and prove to yourself that it will bring in more traffic. For additional help with SEO, keep it here with Superb Themes.

Are you ready to give SEMrush a try? Click the button & try out SEMrush for free.

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