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Sendinblue Review – Details, Pricing, & Features

Sendinblue Review

Have you been considering using Sendinblue? What are you waiting for? They have a free account that you can utilize right now. Send up to 300 emails each day and work with unlimited contacts. That is a great deal when you consider they aren’t charging you a penny. In our Sendinblue review, we want to cover this marketing tool’s pricing, tiers, and best aspects. Is Sendinblue right for you? Let’s get started with the Sendinblue review.

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Sendinblue Pricing Plans

As we mentioned from the outset, one of the biggest reasons to try Sendinblue is the free tier. With 300 emails that you can send each day with your free account, this is perfect to see if the marketing tools are actually going to move the needle.

When you need to upgrade to a professional tier, the price sits right at $25.00 for the month. Instead of just 300 emails, you can send 100,000. Now there is no limit on how many emails you can send in one day. In fact, send them all on the same day if you have a big event coming up and you need to inform your customer base all at once. Besides, they are also going to remove the Sendinblue logo that is used for advertising their service.

A/B Testing

When you start paying for the service, you can enjoy A/B testing. We will go into more detail on that later on in the article. This allows you to see what is working at a glance to throw your resources behind the campaigns that are working and getting clicks. On top of this, you can also expect more advanced analytics to study the market. Arm yourself with the knowledge to spend less on ads and target the right demographics.

What about Enterprise level service? That is also available. Speak to a representative, and you can work on a custom limit for the number of emails you need to send. You also get SAML SSO. This works to transfer the identity of a user from one location to another. The user is identified by things like the application subdomain or the IP address the user is using. Keep your account safe and save time. Sendinblue works hard to stay on the cutting edge of the tech they use for large corporations.

Sendinblue testimonial

Sendinblue Pros

What are the big benefits you get from working with Sendinblue?

  • Email templates
  • A/B testing for emails
  • Easy to understand dashboard
  • API has good documentation

When you work with a company like Sendinblue, you expect them to save you time. You will get a multitude of layouts and templates to work with when designing your next marketing email. This saves you hours in many cases. Large companies will hire somebody with the sole purpose of putting together sleek-looking emails. Instead of paying one employee to craft your marketing, go with a company that knows how to write HTML so it shows up correctly. Please don’t mistake thinking it will be simple to send across an HTML email that will show up correctly in all clients!

The Dashboard

Next, you want an easy-to-use dashboard. You can access it all in one spot. Transactional, contacts, campaigns, and automation are all together. From here, you can also see what your stats look like. Tie everything into your Google Analytics and see if your marketing on social media is working.

For advanced users, webhooks connect to events on the webpage. This might be a user opening an email, filling out a form, or clicking a link. Sendinblue doesn’t expect you to be an expert in code. They provide all the documentation needed to use these webhooks as well as the API. However, if you want to really bring your marketing to the next level, get familiar with automating things through their API.

Sendinblue Cons

The next step in the Sendinblue review is to look at what makes Sendinblue relevant. As far as drawbacks, some users noted the following:

  • Some features are for more intermediate users
  • Support at times would delay getting back to people with answers

Using the API for some users was difficult. At times, the system would throw up a code such as a 524 with no explanation. Getting a timeout with your marketing emails can be frustrating. If you are going to work with the API in a detailed manner, it is recommended that you are at least an intermediate user. There is a long list of various error codes that can be sent out, and you will need to follow along with the documentation to understand what is happening.

In addition to this, some users also had trouble getting in touch with staff after several days. Depending on how technical your question is, you may find that it takes many business days before they can accommodate you. As the team expands, you will see lower times in response to help requests.

Sendinblue security & email test

Testing Your Emails

When you sign up with a company to help you with marketing, you need to look for key details. These include the following:

  • Ability to experiment easily
  • Personalized to your company
  • Easy to implement without coding experience
  • Analytics and insight into the mind of the customer

We can say with enthusiasm, Sendinblue matches all these parameters. When you send out a new email to all your customers, you want to know what people are looking at and clicking on. That makes it easy to optimize the next set.

Sendinblue has intuitive and color-coded ways to look at data. When your email gets a lot of clicks in one area, it will light up red. Areas that need work and don’t see much activity will be muted and gray. There is no need to read complicated tutorials. You can understand all this data without reading a glossary or going through a complicated tutorial. We really like this aspect of working with Sendinblue. Hopefully, more companies in the digital marketing space will follow in their footsteps.

A Or B?

What can you do once you understand what customers are clicking on? For our Sendinblue review, we wanted to highlight this is where you can surpass your competition. To throw out some numbers, 39% of brands are not doing A/B testing. By working with software that makes the process easier, you will be ahead of almost fifty percent of the companies there.

When you have an edge like that in your marketing, you can save money on ads. Unfortunately, since the ad space is often bidding, it keeps getting more expensive as companies enter the space! So instead, reduce your costs by just focusing on the emails that get results. We want to congratulate the team behind Sendinblue because they made it a simple process to see what your team should pursue.

Personalized

Another good thing about using the software in your email marketing is connecting with customers more closely. For example, would you be more likely to open an email with your name on it? It turns out that when companies would send out a generic email blast, the customers were less likely to open the message.

If you want to speak directly to your customer, you need to connect with them better. Using software like Sendinblue lets you speak directly to them. Include their name in the header or use their company name to get attention. By pulling from your business intelligence sources, you can convert more prospective clients. When they ran tests, the results were definitive. You get more conversions and leads when you customize the email so that it applies to the customer. Get creative with it. Use their full name in the subject line for the email. It shows you care and that when they work with you, your company will pay attention.

Get started with Sendinblue

Sendinblue Review Conclusion

Overall, we really like this product. It comes with enough options to have good uses for just a solo user who is a freelancer and Enterprise level companies. Additionally, multiple tier levels for service and pricing mean you can work your way up to the highest tier, where you will also receive the best customer service and support.

If you feel anxious about signing up for an account, there is no need to be worried. They encourage you to try the product by offering a free account. There is no need to sign anything. You won’t feel trapped in a contract, and you don’t even need to provide a credit card number. This is the best way to try out a product. Avoid websites that claim they can allow you to try out the software using a cracked or nulled copy.

Get Started

Go to the website for Sendinblue, and you can get started. When you have a Google account, you can use this to log in. If not, provide a username and valid email. Then you will be good to go and have the ability to send at least three hundred emails to customers each day. That is definitely enough to get a great feel for the product. Once you start using it, you will notice the following:

  • Support in multiple languages
  • Years of experience working with high volume clients
  • 160 countries represented with their clients
  • GDPR compliant to avoid heavy fines

That is it for our Sendinblue review. If you have further questions or comments, feel free to talk with us in the comments.

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