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Tips for Designing a Logo for Your WordPress Website

Tips for Designing a Logo for Your WordPress Website

If you thought creating a logo design was simple, you didn’t think hard enough. Logo design is almost as intricate as the process of finding a theme for your WordPress website. You have to consider a plethora of factors, from originality to brand and industry relation through to future business changes. In a word, you will do more than get on your computer and start dragging and dropping design elements. If you aren’t a designer yourself or have a program such as Photoshop or Illustrator, then consider using design software to help you with the technical part. The following tips can help you to design a top-quality logo for your WordPress site:

1. Prioritize brand identity

One of the most crucial factors to consider when looking for logo design ideas is your brand and niche. You want to ensure your logo not only represents your website and business but also sells it. For instance, if your site is about photography, the logo should say it even if subtly.

2. Simplicity is key

Like textual content, complicated and overly detailed logos can pose a memory challenge to users.

As stated above, a logo should be viewed as a marketing tool, such that if a user can’t remember your domain name, they can find it via the logo. Ensure to include enough information in the tiny space, but don’t forget to keep it simple because that’s the only way users can understand it.

3. Make use of the white space.

Assuming you’re going to use your business name as the logo for your WordPress website, don’t just play with fonts and place a flashy multi-colored word on whitespace. The backdrop can be used to convey a message to the eagle-eyed. Check the FedEx logo, for instance. There is a subtle arrow between the last two letters, which, when you think about it, has everything to do with what the company does.

4. Use fonts carefully

Most logos are a combination of textual and visual content. While you have the freedom to use as many fonts as you wish, the general rule of the thumb is that the most important information should use the most conspicuous font. Using a single font can result in a complicated design, which may undercut your efforts to pass a message via the logo. If there is an order in which an onlooker has to view the logo’s elements to make sense of it, select your fonts with that order in mind.

5. Color can define your logo.

While you need to masterfully integrate various graphic elements to create a splendid logo design, color is arguably the most important. Psychology shows that colors can elicit emotions by stimulating hormones and even cause customers and prospects to develop an attachment to your brand.

If you aim to capture people’s attention, make yellow or red and their shades the predominant color. Blue is another popular logo color often associated with peace and tranquility. However, it can be dynamic, depending on the shade you use. For example, denim or royal blue and shades towards that end of the spectrum can cause melancholy, negativity, and self-centeredness, so you want to ensure you use a lighter shade or, if possible, mix them up.

6. Analyze your competitors

Logo design offers great flexibility to the designer, but it’s important to know what established brands in your niche are doing. If there are common colors and fonts, you may want to incorporate them into your design too. And this is not because they are right or there is a reason behind the popular choice, but because they have probably created an impression of what a logo for a brand in your industry should look like. Consider using a tool to design your logo

7. Match it with your website theme

One thing you cannot afford to overlook is how your logo aligns with your WordPress theme. A site’s aesthetics say a lot about the brand and, most of the time, determine whether a user sticks around or clicks out of your website. Do not ruin your perfect web design with an out-of-character logo. The colors need to match if not complement each other and so do the fonts on the logo and the web content.

This may mean tweaking some aspects of your design, but it would be great if the new logo doesn’t lead to a design overhaul. In a word, it is better to create your logo with the existing fonts and color choices in mind other than try to align your web design with your newly designed logo.

8. Make your logo scalable.

8. Make your logo scalable.

This should go without saying if you will use your logo in a multi-material marketing strategy. If you will use it on your website only, there is no need to fret about scalability. Either way, a logo is only considered professional if it can be expanded without losing its resolution. The elements should also not look jumbled when the logo is placed on a tinier surface, such as a pen or business card.

9. Do not follow trends.

While you can choose a trendy WordPress theme for your website, it is never a good idea to do the same with your logo design. A logo is something that will represent more than just your website. It will be the symbol of your brand and product. For that reason, you need to get inspiration from something that won’t go out of style in the next few months. Your logo should be unique, authentic, and created with the future in mind. Anything that won’t stand the test of time is a no-no.

  10. Go against the grain.

There is nothing wrong with breaking the rules when it comes to designing a WordPress website logo. In fact, you would be surprised to learn that some of the world’s most famous logos stood out because they were unique and looked like nothing the world had seen. You can follow this route. Just ensure you have the right skill and blueprint because this is an incredibly risky road to tread.

 11.  Learn from other

If you are struggling to develop an original logo idea, know that there is nothing wrong with getting inspiration from other brands and designers. There are enough logo design ideas to go around, but getting a new idea from scratch is no child’s play. Take the time to review popular logos in your niche and create a shortlist of the most impressive ones.

Next, narrow them down using factors such as aesthetic compatibility and brand relevance. Whatever you remain with should be the basis for your new logo. You can get inspiration from more than one design, if possible. Just make sure you don’t directly copy other people’s work.

 12. Get a third party designer to proofread your work.

You may remember when Nike had to pull a Seattle Seahawks sweatshirt after spelling the City’s name wrong. You can easily make the same mistake, and, since you are nowhere as popular as Nike, fail to notice it for weeks or even months. This can portray you as unprofessional and amateurish. Some customers and prospects may assume the error translates to brand unreliability and start having second thoughts about doing business with you.

Letting another designer go through your work even after you have reviewed it yourself can help eliminate typos and other mistakes that would ruin your brand image.

 13. Join forces

It’s not just the revision part that can make use of another designer’s expertise. You can come up with the design and create the logo together. All you need to do is identify each other’s strengths and divide the labor accordingly. For example, if you think they are better at colors than you are, you can create a black-and-white logo and let them color it.

Involving more than one brain in creating a design may not always produce the best results, but with a proper plan, labor division, and flexibility, you can come with a better design with help than you would alone.

Conclusion

All those iconic logos you see out there are products of well-thought-out plans and careful implementation. Use these tips to ensure your logo is nothing short of professional and breathtaking. Remember, that little symbol is something your website and business will have to grow with, so create it with tomorrow in mind.

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