Your company’s website is the cornerstone of its online presence. No business in 2021 can afford to ignore the importance of a high-quality web design, but the CMS (content management system) is just as important. Unfortunately, many companies still associate WordPress with blogs. But, in reality, it can facilitate commercial success and growth in any industry. Here are five notable examples.
Online stores have a lot to gain from taking their business to WordPress. It has a complete arsenal for store owners, and WordPress development services are in high demand. Plugins like WooCommerce allow entrepreneurs to launch a store quickly and easily. The system provides the same benefits and features as SaaS products, along with excellent support resources.
WordPress is suitable for any online store, whether it sells donuts or digital downloads. At the same time, owners must be aware of their legal obligations and local regulations for online businesses, such as The Distance Selling Regulations (DSRs) in the UK.
If your company sells any service, be it education or interior design, WordPress is an excellent channel for promotion. It is often used by freelancers, particularly in IT and internet-related sectors. This CMS is commonly chosen by web developers, copywriters, and video editors. At the same time, it can power a popular site in any other industry, from architecture to zoology. If you have a service or skill you want to monetize, you will appreciate the convenience of using WordPress.
Providers can easily create separate pages for each of their services with attractive images, impressive portfolios, and testimonials. WordPress will also allow you to create a detailed pricing guide and make your contact details easily accessible from any page. Your website will be up and running in a matter of minutes, and you will not need any profound technical expertise to get started.
Digital Niche Directories
This type of website allows users to find companies in a specific niche. For instance, you could arrange a wedding specialist directory with information about dress designers, hatters, shoe companies, honeymoon providers, etc. As long as your website has enough visitors, it will be attractive for businesses who want to advertise their services to a broader audience.
In addition to listing the companies with their addresses and contact details, you will need to provide valuable content that will drive traffic and bring value to the readers. For example, you could let your advertisers create their listings or write blog posts with solutions to typical problems or queries.
WordPress has a wide range of directory and calendar themes with built-in functionality, take this NFT calendar as an example. In addition, you can integrate photo galleries, videos, discount vouchers, and blog posts. All of these elements will help you craft the ideal website with a niche directory quickly.
Many businesses partner up with affiliate websites for additional promotion. These platforms receive a commission for every sale made through them. You only need to include the corresponding link to the mention or description of the promoted product, so the visitor can follow it and buy something from the advertiser.
Affiliate ads are popular with bloggers, but these schemes can power entire marketing businesses. Such websites focus on a specific niche and publish helpful content for their readers. They integrate promotional links in high-quality articles and make money from every sale. WordPress offers several plugins for affiliate programs.
Suppose you are a financial expert writing about consumer credit, bank accounts, and deposits. If your website is popular, you can become an affiliate of different banks or other financial services providers, such as credit repair companies. Naturally, your articles must be well-written and valuable for the target audience. Otherwise, they will not click on the links.
Websites do not become famous overnight. Entrepreneurs need to publish dozens of articles before they can generate enough visitors and income. With an effective SEO strategy, you will achieve the goal faster.
If your website has high-quality content that users are willing to pay for, you can set up a subscription scheme. WordPress offers plenty of themes with all the necessary functionality. In addition, you can create a members area, accept payments via different methods, and set up several membership tiers.
This model requires excellent quality content and a strong focus on the needs and preferences of the audience. In addition, the premium section must provide undeniable value to justify the subscription.
For example, how could this model work on a photography site? The free section could include helpful and well-written articles about the best photography techniques. This will generate a lot of traffic, and your visitors will be eager to learn more. The members’ area could include downloadable guides, video tutorials, and online courses. This would provide enough value to justify the paid access.
Unfortunately, some business owners are still skeptical about WordPress due to persistent myths about this CMS. Most of them stem from the imperfections of their older versions. However, in recent years, WordPress has come a long way. Its polished features and broad functionality proves the following assumptions wrong.
WordPress Is a CMS for Blogs
As you can see, WordPress is suitable for a broad spectrum of industries. Any company can benefit from adopting this CMS. While WordPress was primarily chosen by bloggers before, but the past does not define it. To understand why it is more than a blogging engine, consider the statistics. WordPress powers four hundred forty-five million websites in 2021! However, despite its evolution and expansion, the system has maintained the focus on democratizing publishing.
WordPress Has a Lot of Vulnerabilities
In the past, WordPress had less than perfect performance in terms of data security. 2009 was particularly disappointing. However, this was over a decade ago. Today, WordPress has a solid track record, which is particularly impressive considering the market size.
The best ways to secure a website are well-known. The developers prioritize security releases and provide them without delays. Twenty-five experts, including lead developers and security researchers, are working tirelessly to make the system safer every day. As a result, the core WordPress software has never been more secure.
Integration with third-party services, essential for commerce, may still be a possible attack vector, but WordPress provides businesses with detailed guides on website security. Any third-party integrations must be carefully researched before implementation.
Open-Source Software Is Unreliable
WordPress is an open-source software system, which means that it is free to use. It is a mistake to assume that enterprises cannot rely on such solutions due to their distribution model. If a tool is free, this does not render it unsafe or inferior by definition.
Giants like Facebook and Google are using open-source solutions to build their technology stacks. While WordPress powers many websites, Linux, which is an open-source OS, is also increasing its grip on the business space. Thus, the open-source status should not bother you at all.
The company’s commitment to GPL (General Public License) is an advantage. This accessibility is precisely what has allowed the CMS to thrive while giving thousands of companies a solid platform for online presence. In addition, thanks to its simplicity, flexibility, and rich customization, businesses can market their products and services effectively through user-friendly and aesthetically pleasing sites.
Although WordPress was launched as a platform for blogging and online publishing, it has evolved into an incredibly versatile system that benefits companies across industries. It is flexible and adaptable to their changing needs. WordPress is suitable for any online business, from affiliate sites to e-stores of large multinational retailers.
Integrate your portfolio, podcasts, videos, or any other features easily. You can even host a social network or group! Thanks to the wide variety of themes and accessibility of the source files, WordPress is endlessly adaptable to the changing needs of businesses around the world.