The best WordPress SMS text Message plugins
- Yith WooCommerce SMS Notifications – with this plugin, you can send text updates and emails to your customers.
- SendInBlue – Send SMS messages to your customers.
Customers receive a flood of marketing messages. Research by Yankelovich’s marketing firm reported that the average modern person gets exposed to around 5,000 ads daily. With this oversaturation of ads, it’s becoming more challenging to grab a customer’s attention through traditional marketing channels.
So, what can brands do to cut through the noise and reach their target audience? One solution is to use SMS marketing. SMS marketing allows businesses to send promotional and transactional messages to customers via text.
According to the Attentive Mobile Consumer Report, 91% of customers are interested in signing up for texts. Even more revealing is that over 90% of readers get read within three minutes of receipt. This post shares tips from top sales training companies on how to use SMS marketing to increase your bottom line.
Send exclusive offers
According to a survey by SheerID, 58% of shoppers said receiving an exclusive offer increased their likelihood of making a purchase. Also, 82% of the survey takers admitted that exclusive offers would increase how often they shopped with a brand.
Exclusive offers give customers a reason to keep coming back. They can also help build customer loyalty and relationships. Sending unique offers is also a way to increase brand awareness and customer lifetime value. All of which can skyrocket your sales.
When sending exclusive sales offers by SMS, sales training experts advise companies to keep the message short and to the point. Also, make sure the offer is genuinely exclusive. Finally, use call-to-action solid language. Clear and concise language ensures no confusion about what recipients need to do to get their hands on the offer.
Welcome message
A warm and carefully crafted welcome text is a great way to build rapport and trust with new customers or subscribers. It can also be an excellent opportunity to show your customer support skills. A State of Marketing Survey by Salesforce found that 96% of marketers rated welcome SMS messages as “effective/very effective” or “somewhat effective.”
Welcome messages hit their mark when they are immediate and intimate. Also, consider including an image with your message. Studies by SimpleTexting found that text with a photo led to a 52% higher click-through rate than SMS alone.
Improve the customer experience
SMS marketing can be an effective tool for enhancing customer service. For example, a survey by SuperOffice found that 86% of buyers wouldn’t mind paying more for a better customer experience. Also, Salesforce Research found that 89% of consumers are more likely to make another purchase after a positive customer service experience.
Companies can use SMS marketing to automate the customer’s experience. This could involve sending automatic appointment reminders or follow-ups. They could also provide a self-service option for customers to get the necessary information. Automation can help take the hassle out of the customer experience and, ultimately, make it more enjoyable.
Create alerts for upcoming sales
According to Trust Pulse, 60% of people make purchases because of FOMO, or the “fear of missing out.” Companies can create a sense of FOMO using SMS marketing by creating alerts for upcoming sales.
Companies can keep customers informed and engaged by sending out alerts for upcoming sales. When customers know they can expect discounts or special offers, they’ll be more likely to jump at the opportunity to take advantage of them.
Not only will this help increase sales, but it will also show your customers that you’re invested in their happiness. Just ensure you strike the right balance so you don’t overwhelm them with too many messages.
Collect customer feedback
Customer feedback is essential for several reasons. First, it can help businesses improve their products or services. Second, companies can better understand what their customers want and need. Finally, listening to customers can help businesses build better customer relationships.
SMS marketing can be an excellent tool for collecting customer feedback, and there are a few ways to do this. For example, companies can send out a survey to their customers and ask them to rate their experience. Another way is to ask customers to send their feedback by text.
Companies can also use SMS to collect customer feedback in real-time. For example, you could set up a system where customers can text you a keyword to give feedback about their experience. For instance, you could ask customers whether they would recommend your brand, and they reply with either a ‘YES’ or ‘NO.’
New product announcements
Sales training experts say that pairing SMS campaigns with email marketing can help companies generate interest in their new products. New product announcements can help keep your customer base engaged and excited about your brand.
Customers who are excited about a brand are more likely to buy from that company again. Brand loyalty is a key factor driving customer retention and sales growth.
Creating a positive buzz and enthusiasm around a product launch can also help create a community around the product. This can help with marketing and promoting the product down the line.
Upselling products or services
Upselling through SMS marketing is an excellent way for businesses to increase their revenue. According to a study by Sumo, upselling can increase revenue by 10-30% on average. Also, research by Forrester found that product recommendations account for 10 to 30% of eCommerce site revenues.
To optimize your upselling SMS marketing strategy, it’s essential to nail the timing. Send your messages when they’re likely to be read and acted upon. Also, make sure the messages are relevant and personalized. According to SmarterHQ, 92% of customers will only engage with personalized messaging.
Run contests
SMS contests are a great way to grow sales and increase customer engagement. By offering prizes to contest participants, companies can encourage customers to buy more from their business. Running an SMS contest can also help to generate leads and build relationships with potential customers.
There are a few things to remember when running an SMS contest. First, ensure you have an enticing prize that appeals to your target audience. Second, clearly outline the rules of the contest and how to enter. Finally, choose a contest platform that will allow you to track entries and manage participants with ease.
Flash sales
Flash sales can jolt customers to act fast and buy immediately. Research by ActiveCampaign shows that 74% of businesses see a bump in click-to-open rates when they send flash sales SMS. In addition, 67% of companies see a rise in transaction rates. The study also found that flash sale text messages make satisfied customers return and spend 385% more on average.
When sending flash sale text messages, ensure they are short and to the point. You don’t want to drown your customers with too much information, or they’ll tune out. Instead, use strong calls to action to encourage customers to take advantage of your sale. Also, ensure your sale lasts long enough to give customers a chance to act, but not so long that they forget about it.
Birthday messages
Sending birthday wishes could help customers feel more cherished and valued. This can help build and maintain strong customer relationships. Customers are more likely to continue doing business with companies that make them feel valued, which can be a great way to drive customer loyalty. Furthermore, happy customers often ramp up their spending and recommend the company’s products or services to others.
The personal and intimate nature of text messaging makes it great for sending birthday wishes. Be sure to send the greeting on the day or the day before the customer’s big day. Also, avoid generic, plain, and robotic messages. Instead, customize the greeting to match the tone of your brand—most people associate birthdays with gifts. So, consider including one in the text message, such as an exclusive discount on their special day.
Wrapping Up
SMS marketing offers businesses a low-cost way to reach a large audience with little effort. The quality of text messages is critical to successful campaigns. So, companies may consider sales communication training to ensure text messages pack a persuasive punch. Also, be sure you have permission from each contact to send them texts. By doing so, you can ensure that they’re comfortable with receiving texts from your business. In this way, you can avoid any potential legal issues that can arise from texting someone without their consent.
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