Ease of use and customizability are two of the biggest selling points of WordPress. This content management system allows users to build dynamic websites without writing a single line of code.
Not only that, but it provides dozens of customization options. For example, did you know there are more than 10,000 WordPress themes? Each theme supports tons of customizations. That means you can pick a theme and edit it extensively to create a unique website that aligns with your business needs.
That said, not all 10,000+ WordPress themes are suitable for a B2B website. Although highly customizable, most of those themes are better suited for personal websites, portfolio sites, B2C companies, and so on. Why is that? Because a B2B business has unique needs different from other types of businesses, wouldn’t you agree?
So, in this article, I will share four WordPress B2B themes that are perfect for a business-to-business website. I will tell you why they’re a good choice and how they can help you accomplish your business goals. But let’s start by answering this question:
What makes a winning B2B website?
A winning B2B website is one that helps you achieve your business goals. Although different businesses have different goals, some items remain consistent across the board. For example, every business hopes to deliver a great user experience with its website. They also hope their website can help them generate more leads.
Below are two website elements that can help you achieve such goals:
- Clearly defined value proposition
You probably already know that B2B clients do not impulse buy. These professionals take their time to research a product, compare it against other options, and evaluate different prices.
Sometimes even the staff doing the research is not responsible for making the final decision on buying the product. That means there’ll be another in-house meeting with decision-makers to discuss the purchase.
Therefore, you must have a solid value proposition to ensure your product passes the extensive research of potential B2B clients. The proposition has to be explained and displayed properly on your website. It needs to show or explain how exactly your product will help clients achieve their business goals.
That’s also why audience research is an important B2B web design best practice. Researching and understanding users helps web developers and designers to create B2B WordPress themes that meet user expectations.
Check this out:
MailChimp staff have clearly done enough audience research to know the needs of their potential customers. They utilized insights from that research to create an outstanding value proposition.
Then the website design comes in. Besides the visual and unmissable call to action, you will also notice that the design is super responsive as you scroll down the page. Moreover, the design and content are perfectly tailored to showcase the product’s value. That’s the kind of website design you want.
- Optimized for mobile devices
According to a Statista report, global mobile device website traffic is 54.4 percent as of Q4 of 2021.
A good B2B website is, therefore, optimized for mobile devices. The site helps deliver an optimal user experience. Better user experience, on the other hand, boosts brand reputation and can also increase your conversion rate.
If that’s not enough incentive to build a mobile-friendly B2B website, consider this; search engines like Bing and Google use mobile-friendliness as a ranking factor. So, do you really want to compromise your place in the search engine results pages (SERPs) because of a poorly designed website?
Those are two of the most critical factors that can make or break your website. Let’s now discuss the best WordPress B2B themes and how they meet these and other factors:
4 WordPress themes that you can use
Different B2B businesses may require different WordPress themes. For example, an eCommerce-based B2B business may want a theme with more WooCommerce capabilities than an analytics business or a B2B digital marketing agency.
Nevertheless, every B2B business will find at least one of the four WordPress themes below ideal:
With over 755,000 downloads, Avada is arguably the best WordPress theme for B2B businesses at the moment.
It’s not hard to understand why Avada is such a popular B2B WordPress theme. For starters, this theme is highly customizable. It gives you more than 120 design and layout elements to play around with. This puts you at the center stage of the creative process allowing you to edit the brand message, value proposition, website appearance, etc. That’s just what you need to get the upper hand over your competitors.
The best part? You don’t need any coding knowledge to customize the theme. Avada comes equipped with an intuitive drag-and-drop website builder. This tool can help you set up an optimized landing page within minutes.
Avada developers provide an extensive library of prebuilt websites. This simplifies the website building process even further. You can pick a website that closely matches your needs and personalize it to reflect your brand values.
Avada is also an ideal B2B WordPress theme because it is optimized for all devices. Plus, it has multilingual support. Use this feature to take your business to the international stage.
Another reason Avada is a favorite to us is its SEO friendliness. The theme follows SEO best practices helping your website rank better on the SERPs. It also has a custom form builder, which comes in handy for capturing leads. Furthermore, it supports third-party integration with useful WordPress plugins like Mailchimp, Hubspot WooCommerce, Yoast SEO, etc.
The Avada theme costs $60.00.
Astra is another extremely popular WordPress theme. It has more than 1.65 million installs! That’s because it is super functional and affordable. There’s even a free version of the theme.
One of the reasons behind the theme’s popularity is its performance. Astra is very lightweight. This facilitates the creation of highly-responsive websites with lightning-fast site speeds. That can be very helpful in lowering your bounce rate.
Like Avada, Astra is also very customizable. From layouts and headers to colors and typography, there are no limits to how granular you can get with the details.
Also, there are dozens of prebuilt websites to streamline the design process. The prebuilt website demos are designed to suit different industries. That means almost everyone can find the perfect starter template for their unique needs.
From there, you can use the customization tools to personalize the website to your liking. That includes a header footer builder that helps you customize every element in the header and footer using a drag and drop tool. There’s also a convenient preview feature showing the impact of your edits on the design.
Astra integrates with other applications, including:
Astra has a free version, but you’ll get better functionality with the pro version. This version unlocks more website templates, addons, exclusive training, and other features. The paid plans start at $49.00 per year. You can also get lifetime packages which start at $239.00.
TheGem is a multi-purpose WordPress theme designed to work with different types of websites, including B2B sites.
The theme comes with more than 400 pre-built website demos for different industries. Customization options are also in plenty. You can play around with nine different page layout options, for example. It also lets you edit the background of your pages and menu. For example, you can add images and videos in the background.
TheGem is also multilingual and RTL-ready. That essentially means it can translate your website content to different languages. You’ll find this very useful if you have a vast audience spread across different language-speaking countries.
TheGem is compatible with 20+ popular WordPress plugins. These include:
- Yoast SEO
- All in one SEO pack
- Contact Forms 7
Finally, you want to consider TheGem for your B2B website because it is SEO-friendly. First, the theme loads pretty fast, so you’ll enjoy optimal page load times. The theme also optimizes your on-page SEO by helping you use content headings and images correctly. It also integrates with Google Analytics and adds social share buttons.
TheGem WordPress theme costs $59.00.
Wrapping up the list is SeedProd. This is more of a theme builder than a theme – more on that below. Seedprod is also extremely popular with over 1,000,000 installs.
SeedProd is a drag-and-drop page builder. It also doubles as a theme builder. This platform lets you create headers, footers, sidebars, posts, archives, and much more to make colorful themes. It also provides 80+ blocks that you can use to display dynamic and static content seamlessly.
Don’t worry if that seems like too much design work. SeedProd also has professional pre-built themes. These take the hassle out of the creative process allowing anyone, even newbies with no design experience, to create amazing websites.
Something else SeedProd has that you don’t see with most themes is a subscriber management dashboard. This allows you to track your email subscribers without a third-party solution. It’s a very helpful lead generation tool, especially if you don’t have the budget to pay for a dedicated platform.
Other noteworthy features of SeedProd include:
- It creates responsive & mobile-ready websites
- Sites are optimized for search engines
- It integrates with third-party apps, including email marketing solutions like ConvertKit, Constant Contact, and MailChimp.
- It supports ReCaptcha for spam protection.
You’ll also love SeedProd for its inbuilt maintenance, 404, and “Coming Soon” pages. These pages will greet your site visitors with a vibrant theme perfectly. They are perfect for building the hype before your website goes live. You can even include a capture form to generate leads while your site is still under construction. Pretty neat, right?
The basic SeedProd package costs $39.50 per year.
There you have it. Those are the best WordPress themes for B2B businesses. Avada takes the crown for its sheer performance, ease of use, and extensive capabilities. Astra comes in at a close second, followed by TheGem and SeedProd.
All in all, each B2B WordPress theme we’ve discussed will help you build a competitive business website. We also hope that this brief list will make it easier to pick the right theme based on your needs. Here is to a new and vibrant website!
Ian Loew is a web entrepreneur and inbound marketing expert, and the Owner & Head of Business Development of Lform Design. After four years of helping Fortune 500 companies with MGT Design, Ian embarked on his freelance career before establishing Lform Design in 2005. He leads a team of creative professionals to deliver inspired online experiences via modern, responsive websites that reflect his clients’ core values. When not at the helm, Ian can be found mountain biking with friends or spending time with his family.