We’re slowly getting to the long-anticipated future of the SEO landscape. You may wonder why, but if you’ve been following Google updates, you may have realized that Google has done a lot to make the web safer, faster, and better for users. If you’ve developed your own WordPress site, you stand a chance to benefit greatly if you learn the following SEO hacks. Get our WordPress SEO Hacks tips.
1. Do a thorough keyword research
Keyword stuffing was once a practical SEO technique, but Google doesn’t tolerate this practice anymore. What’s important to note is that keywords were a ranking factor in those days, and they still serve a purpose. Search engines rely on keywords, amongst other factors, to rank websites.
You may never know the impact SEO has until your site ranks extremely low in Google rankings. You may choose to hire an expert to research the keywords for you or use keyword research tools like Google AdWords Keyword Planner to determine the competitiveness of the terms you intend to use. These tools help you develop keyword alternatives that you can use in your web content.
Alternatively, you can use Google Analytics to research the keywords that most people use to find your site. Once you choose your keywords, derive 10 variations for each. For instance, if your keyword is “WordPress themes,” try to get alternatives like “premium WordPress themes.”
2. Install an SEO plugin
WordPress comes with great built-in SEO features. However, you can boost your SEO by installing a WordPress SEO plugin. For instance, most websites use Yoast SEO, which has helped them optimize their pages and post their chosen keywords. Follow these steps to set up your website with Yoast SEO:
- Navigate to your site’s dashboard
- Select plugins
- Add new
- Type “Yoast SEO” in the search bar
- Click “Install Now.”
- Click “Activate”
Once you activate the Yoast plugin, it will start running on your website.
3. Focus on content
High-quality content is the lifeblood of your site and the greatest SEO signal. Ensure that your content is unique, relevant, and valuable. Google cracks down on plagiarism in a tough manner, and posting duplicate content can quickly bring your website to its knees. You’ve to bring something new to the table if you want your website to rank well.
4. Turn on search engine visibility
WordPress has a built-in option that hides sites from search engines. This option may be helpful when creating your website, but it makes ranking almost impossible. Make sure you turn on search engine visibility so that you can employ expert tips efficiently. Follow these simple steps to double-check your visibility settings:
- Navigate your site to “Settings.”
- Click on “Reading” on the WordPress dashboard.
- Go to the section titled “Search Engine Visibility.”
If the box is checked, uncheck it to turn on your search engine visibility.
5. Make it mobile-friendly
The introduction of mobile-friendly labels in search results will see websites that aren’t mobile-friendly enjoying worse rankings than mobile-friendly sites. Besides, readers don’t bother clicking through sites that aren’t mobile-friendly. Pick a mobile-responsive plugin and theme from the start to attract readers’ clicks and avoid low rankings.
6. Use SEO-friendly URLs
Your URL can either “excite” or “bore” search engine crawlers. An SEO-friendly URL improves user experience and is one of the key components of WordPress SEO best practices. Consider the following examples:
Among these three URLs, the third one is simple and memorable and is most likely to “excite” a search engine crawler. Unfortunately, some web designers use complex URLs, but WordPress allows you to create simpler SEO-friendly URLs. With an exceptional WordPress plugin, you can create simple external links that you can easily remember. Follow these simple steps:
- Go to settings
- Click on “Permalinks”
- Select “Month and Name” or “Post Name”
Remember to create these links before adding content to your blog. If you add the content first, you may end up having broken links. Broken links can severely ruin your business’s SEO.
7. Boost your page load speed
A website that takes too long to load can quickly lead to your prospects shifting their loyalty and time to other websites. This will also flush your SEO down the drain, and you might never be able to get them back. A slow web page will make you lose traffic, customer trust and have a high bounce rate. Use the Google Page Insight tool to check your pages’ speed and see what Google recommends you to do to make them load faster.
8. Create a sitemap for your site
A site map provides details such as pages and categories on your site. Webmasters should create their sitemaps both for search engines and human visitors. Once you create your sitemap, publish it to help your readers trace your content when they get lost. While you can create the sitemap manually, you may consider using Google XML Sitemaps to simplify the process.
9. Link building
Backlinks are one of the best WordPress hacks you should try this year. Most people ignore the power of backlinks, not knowing the benefits they may bring to their websites.
Here’s how backlinks work: To start, you publish valuable content. “Site A” then links to your site. If you have linked your content to an authoritative site, Google rewards you with a high link profile and boosts your rank. Once you get the link from “site A,” link to “site B.” Be very careful here, as this is where most mistakes are made. If “site B” is spammy or has low-quality content, you’ll either attract a penalty, tarnish your ranking, or both. Be careful about the sites you link with. Only accept links from authoritative sites and link to sites with high-quality content that will only add value to your website.
Build your backlinks naturally, as Google won’t hesitate to punish the sites with bought links. Don’t practice link farming by sowing too many links on poorly crafted content. Also, avoid anchor texts like “Click here.” Instead, create a natural, meaningful anchor text.
10. Adopt the HTTPS as a ranking signal
As we have already mentioned, Google has taken many steps to make the web safe, faster, and better for everyone. The upgrades they’ve done on their search algorithms have enhanced the users’ search experience. Their versatile Knowledge Graph has enhanced the growth of the search engine. Now, if you adopt HTTPS, you’ll be improving the safety of your website properties.
HTTPS has yet to be a major ranking signal, and many webmasters haven’t seen any of its relevance in securing their web. However, Google is still testing it and might decide to strengthen it soon. Stay ahead of the pack by learning the importance of your site’s security, creating HTTPS on your HTTP website, and best practices for setting up the HTTPS.
11. Build your audience through social media
Social media platforms are rapidly growing and creating new, profitable channels for businesses with WordPress websites. Social media allows you to drive traffic to your brand without engaging in tedious marketing tactics.
Google and other search engines use your content and brand mentions to determine your ranking. The more readers engage with your content through likes, pins, and retweets, the more valuable it becomes.
However, it would be best if you were cautious with how you use social media. You’re spreading awareness about your brand; thus, you should strive to create a two-way communication. Let people engage with your product and converse with your customer to help build an audience.
Endnote – WordPress SEO Hacks
These WordPress SEO hacks will not only make your website visible but also boost its ranking.